Business of Football

JAKO and Sophia Klärle start partnership!

JAKO and Sophia Klärle are starting a joint partnership. As a brand ambassador, the 22-year-old footballer, who has been playing for Würzburger Kickers girls’ and women’s football since the 2020/2021 season, will represent the team sports brand from Baden-Württemberg with immediate effect. After a long injury break, this year Sophia …

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PUMA & Manchester City celebrate International Women’s Day with Pre-Match Kit!

Global sports company PUMA and Manchester City have today announced the launch of a pre-match kit range to celebrate girls and women football players in Manchester. The striking new design is inspired by Mancunian Emmeline Pankhurst and sees PUMA join forces with the club’s charity, ‘City in the Community’, to …

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adidas launch the 90s Football Icons Collection!

adidas have revealed the latest iteration of its football Icons jersey collection, featuring throwback replica designs for some of its leading clubs and federations. Inspired by a nineties football era that enthralled a generation and defined style both on and off the pitch, the range dives into some of each …

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1.FC Union Berlin & adidas extend their partnership!

1.FC Union Berlin and adidas have agreed on an early extension of their successful partnership. The cooperation began in the 2019/20 season with a shoe partnership, then since summer 2020, the distinctive three stripes of the global brand have adorned the entire playing and training gear of all Union Berlin …

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Recrowd is Inter Milan’s new crowdfunding partner!

The real estate crowdfunding platform Recrowd has signed a partnership with Inter Milan until the 2024/25 season. Two excellent companies in Milan, united by their own frontiers but also by the desire to project themselves beyond: innovative spirit and aiming to establish themselves as leaders and points of reference, both …

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adidas presents its latest Juventus FC icons collection!

adidas taps into the culture and style of years past to give fans a throwback replica collection that perfectly blends current streetwear trends and football. Inspired by a nineties football era that enthralled a generation and defined style both on and off the pitch, the range dives into some of …

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Inter Milan & HAPPYBET extend partnership until 2025!

The partnership between Inter Milan and HAPPYBET, the Snaitech Group brand active in Germany and Austria, continues and consolidates. The gaming company will support the Nerazzurri club until the 2024/25 Italian Football Championship as Official Regional Partner. Thanks to the partnership, based on innovation and sporting passion as key common …

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Macron & Lech Poznan to stay together until 2028!

The partnership between Macron and Lech Poznan, one of the top clubs in Polish football, is joining a list of decade-long associations. Following renewal until 2028, the partnership with the “Kolejorz” will become one of 10 consecutive years. This confirms the close bond that has developed over time and led …

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JAKO & Rot-Weiss Essen extend their technical partnership!

JAKO will remain the official technical supplier of Rot-Weiss Essen until at least summer 2026. The team sports specialist from Baden-Württemberg and the 3.Liga (third division) club have extended the contract for another three years. The contract was signed during Rot-Weiss Essen’s home game against Borussia Dortmund’s U-23. “We have …

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