Sponsorship

UEFA and Alipay, the world’s leading payment and lifestyle platform, announced on Friday, November 9 a new eight-year global partnership, which will include all UEFA national team football competitions from 2018 to 2026. The agreement means Alipay, which is operated by Ant Financial Services Group, will become UEFA’s official global …

Italian Serie A giants FC Internazionale Milano and Nilox, the Italian sports and outdoor technology brand of the Esprinet Group, have announced that they have renewed the Partnership agreement started last season. Nilox remains the first and only Official Electric Mobility Partner in the Club’s history for the next three …

The company ‘fintech’ Capital.com has become LaLiga side Valencia CF’s new sponsor – the first in the club’s history in the online investment sector in financial markets – until the end of the season. Capital.com is an innovative company that combines trading, artificial intelligence and personalized advice to operate in …

Pelé and Kylian Mbappé communicated for the first time using social media during the FIFA World Cup 2018. Between the two men, there is spontaneity, respect, shared values, a great love of life and a common passion: football. As Kylian Mbappé becomes ambassador for the watchmaker Hublot, and Pelé has …

Sports major PUMA has announced Spanish midfielder David Silva, whose extraordinary ball control and many assists earned him the name “El Mago” (the magician), has signed with PUMA Football. A crucial part of his country’s golden generation, Silva scored 35 goals for Spain’s national team in 124 appearances. At club …

The Verimi identity and trust platform is now a partner of German Bundesliga club VfB Stuttgart for at least one year. Verimi offers a universal digital sign-in service that allows users to easily transfer their data, such as contact and credentials, to other online services – without having to reenter …

FIFA and the Local Organising Committee (LOC) for the 2018 FIFA U-17 Women’s World Cup in Uruguay, due to be held from November 13 to December 1, have announced the signing of Antel as a National Supporter. Antel is the leader in the Uruguayan telecommunications sector and has a strong …

Major League Soccer (MLS) has announced that it has approved the sale of a sponsored sleeve patch on club uniforms. Beginning with the 2020 season, in addition to a jersey sponsor on the front chest of the uniform, clubs will also have the opportunity to secure a second sponsor on …

ASICS’ new brand ambassador, Vissel Kobe star midfielder and Spanish World Cup winner Andres Iniesta, has some fresh, high-tech shoes to fill. Just months after his arrival, the former FC Barcelona captain continues to turn heads with the unique playing style and sportsmanship that he is known for around the …