Sponsorship

English Premier League giants Manchester United and luxury denim brand True Religion have collaborated to launch a range of premium club branded denim wear. A first for the club, the new global partnership with the iconic American denim brand will see a range of men’s & women’s co-branded styles go …

Record German Bundesliga champions FC Bayern Munich has announced a new partnership with Zumtobel Group becoming the official lighting partner of FC Bayern. The cooperation will initially last for three years, running until the end of the 2020/21 season. Thanks to Zumtobel Group’s comprehensive lighting expertise, the Allianz Arena will …

English Premier League champions Manchester City FC has announced a new partnership with cashless experience experts, tappit, in the UK and Asia Pacific. tappit is a solution that provides cashless experiences at sport, festival and entertainment events. The deal will explore the use of this technology at Club events across …

Spanish LaLiga champions FC Barcelona and Samba Financial Group have reached a deal to extend their contractual relationship through June 2023, which ensures the Club’s presence in a territory that will allow it to strengthen the Barça brand throughout the Middle East. In 2013, Samba FG became the Club’s first …

FIFA and the Local Organising Committee (LOC) have announced the signing of Crédit Agricole – the market leader in cooperative and mutual banking in France – as a National Supporter of the 2019 FIFA Women’s World Cup, taking place in nine Host Cities all over France next summer, from June …

India Women’s international goalkeeper Aditi Chauhan earlier this week launched the ‘Posture Support Mattress’ of furniture brand Godrej Interio. Speaking at the event Aditi said a quality sleep not only helped her but is also necessary for every athlete to grow in their career, besides food supplements and proper training. …

Indian Super League franchise Bengaluru FC have named WROGN as their new Official Lifestyle Partner for the next three seasons until 2021. Wrogn, is a trendy, irreverent and quirky brand, owned by the celebrity-led fashion retail company Universal Sportsbiz Pvt. Ltd (USPL). USPL founder Anjana Reddy said, “This is an …

Indian Super League franchise FC Goa has announced Xiaomi, India’s number 1 smartphone brand as its title sponsor for the 2018/19 season of the Indian Super League. The highest scoring side from last season’s ISL, the Gaurs have been one of the most consistently successful teams in the league – …

Bengaluru FC announced a landmark partnership with automobile manufacturing giants Kia Motors who will now be the club’s principal sponsors in a deal that runs through the end of the 2021/22 season. To formalize the partnership, Kia Motors India and Bengaluru FC signed a MoU in the presence of Kookhyun …

AXA reignites its sponsorship strategy with a multi-year partnership with English Premier League giants Liverpool FC sees AXA become the club’s Official Global Insurance Partner. In addition to providing excellent global brand visibility and raising AXA’s profile among sports fans around the world, the partnership is particularly good news for …