Today, adidas unveils the next step in its global partnership with Common Goal – aimed at driving gender equality in football by supporting grassroots initiatives that increase access to the sport for women and girls, on and off the pitch. adidas’ commitment will see 1% of net sales of the …
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Introducing Al Hilm – unveiled today by adidas as the Official Match Ball for the semi-finals and final of the 2022 FIFA World Cup – Qatar. Al Hilm, which translates as “The Dream” in Arabic, follows on from the Official Match Ball of the group stages, Al Rihla, or “The …
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As the G.O.A.T is set to enter the FIFA World Cup stage for the final time, adidas has shared The Impossible Rondo with fans – a celebration of Lionel Messi’s FIFA World Cup career over the years. Combining real footage of the Argentinian forward from 2006, 2010, 2014 and 2018, …
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With the 2022 FIFA World Cup – Qatar on the horizon, today adidas launches the latest chapter of its Impossible Is Nothing campaign, celebrating how the joy of football unifies players and fans across the world. The month-long campaign kicks off with The Family Reunion film, which sees icons Lionel …
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Arsenal FC have announced the extension of one of the most progressive partnerships in world sport until 2030. Arsenal FC teamed up with adidas at the start of the 2019/20 season, reuniting after 25 years. Since the beginning of the latest partnership, we’ve broken new ground with compelling purpose-led campaigns …
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With excitement for the 2022 FIFA World Cup building, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland proudly present the second chapter of their unique collaboration and present the new away kit for the Belgian Red Devils. With the kit, the Belgian Red Devils and partners involved intend to …
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The RBFA and adidas have presented the new home kit for the Belgian Red Devils, Red Flames and all other RBFA national teams. In the past, new home kits were traditionally launched for and by the Belgian Red Devils (men’s team), with a takedown for the Red Flames (women’s team), …
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Munich’s Oktoberfest finally returns in 2022 after a two-year absence. And to celebrate Bavarian tradition and lifestyle together with the fans, FC Bayern Munich and adidas are releasing a new version of the popular special Oktoberfest jersey. Thomas Müller, Sadio Mané and fans of the German record Bundesliga champions will …
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Earlier this week, the Manchester United 2022/23 European training kit was launched in collaboration with adidas and the club are excited to see the exciting new range receive its debut ahead of the clash at Old Trafford against Spanish side Real Sociedad on Thursday night. The range includes a range …
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Inspired by the past to create the future: here is Juventus FC’s third jersey for the 2022/23 season powered by adidas Football. The third kit will make its debut on Sunday, September 11 at 20:45 CEST when Juventus host Salernitana at the Allianz Stadium. Two colours that have characterised Juventus …
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Arunava about Football A look at football & the world through my eyes!