Today Juventus FC is proud to announce a multi-year strategic global partnership with blockchain-based fan engagement platform Socios.com and unveils plans to launch the ‘Juventus Official Fan Token’ to its global fan base. With more than 340million supporters worldwide and a global, digital fan base that exceeds 60 million across …
Read More »India’s BKT to sponsor France’s Coupe de la Ligue (League Cup)!
On the occasion of the draw for the French League Cup (Coupe de la Ligue) Round of 32, the LFP (Ligue de Football Professionnel) announced a premium partnership with Indian company BKT. A world leader for off-highway tires used in specialist segments like mining, earthmoving, agriculture and gardening, manufacturer BKT …
Read More »English Premier League announces partnership with Coca-Cola!
The English Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship that Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low …
Read More »Ligue 1 side AS Monaco partners tire maker Hankook!
Ligue 1 side AS Monaco has entered into a partnership with tire manufacturer Hankook, a global player in the automotive industry, for an initial two-year period. During this period, Hankook will benefit from a strong presence in the Stade Louis-II at home matches in Ligue 1 on LED signage and …
Read More »TAG Heuer partnership France’s Ligue de Football Professionnel extended!
Swiss watch maker TAG Heuer has announced an extension of their sponsorship of the French Professional Football League (Ligue de Football Professionnel) by three seasons until 2021. TAG Heuer will staying the Official Timekeeper of the French Ligue 1 and all professional domestic French soccer competitions under the LFP’s jurisdiction. …
Read More »VIDEO – ICICI Bank: Being a Manchester United fan has its benefits in India!
Meeting your potential in-laws for the first time can be daunting. What do you do when you are at your wit’s end trying to impress them? Watch the video and join the club. Watch above the ICICI Bank advert which has caused a lot of discussion online…
Read More »India’s ICICI Bank announces partnership with Manchester United!
ICICI Bank, India’s largest private sector bank by consolidated assets, has agreed to a multi-year partnership with English Premier League giants Manchester United, bringing a range of competitive co-branded credit and debit card to the club’s 35 million Indian followers. As part of the agreement, ICICI Bank will be offering …
Read More »Bundesliga’s Eintracht Frankfurt partners with Kaspersky Lab!
German Bundesliga side Eintracht Frankfurt Football AG and global cyber security leader Kaspersky Lab have entered into a long term partnership with a variety of benefits for both parties. Eintracht Frankfurt Football AG’s sponsorship portfolio has been enriched by another exciting premium partner. Axel Hellmann, Management Board Member of Eintracht …
Read More »DAZN announces Cristiano Ronaldo as its first global ambassador!
DAZN, the global live and on demand sport streaming service run by Perform, has today announced its first global ambassador; one of the greatest footballers of all time – Cristiano Ronaldo. Ronaldo’s key role as a global ambassador with DAZN will include promoting DAZN across current live markets, including Germany, …
Read More »SK Lubricants become new regional partner of FC Barcelona!
Spanish LaLiga champions FC Barcelona and SK Lubricants announced a partnership agreement this past Saturday in Beijing, through which the Korean company will become the Club’s Official Lubricant Partner, in the lubricants and engine oil category, for the next three seasons. This is the first partnership agreement for FC Barcelona …
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