Tag Archives: Sponsorship

As football clubs prepare to welcome back full stadiums of fans for the start of the new season, Manchester United has entered an innovative partnership with Ecolab, the global leader in water, hygiene and infection prevention, to adopt its science-based solutions across Old Trafford and the Carrington training ground. Manchester …

LaLiga, one of the most popular and successful professional sports competitions in the world, has selected KORE Software to optimize its approach to partnership and activation management and support its global growth. Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga …

AC Milan and BitMEX, one of the world’s leading crypto derivatives platforms, have announced a multi-year partnership that will see BitMEX become the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri. The BitMEX brand will feature on the sleeve of both the men’s and women’s …

FC Bayern Munich has welcomed Einhell Germany AG into its set of “Gold Partners”. The family business from Landau in Lower Bavaria becomes the German record champions’ “Official Home and Garden Expert”. The partnership, which was officially unveiled at a launch event today, will run for four years, with an …

Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with Chelsea FC for the next three seasons. Parimatch will use Chelsea FC’s bold and ambitious brand and will utilise a …

FIFA and the Local Organising Committee have unveiled furniture manufacturer UAB Dominari as the first National Supporter of the 2021 FIFA Futsal World Cup – Lithuania. Dominari has grown into one of the leading furniture manufacturers in the Baltic States and Eastern Europe since its launch in 2010. With more …

RIESEN candy, owned by Storck in Germany, is teaming up with German Bundesliga side Borussia Dortmund (BVB) for a two-year partnership. The RIESEN/BVB partnership was brokered by the global sports business agency SPORTFIVE. As exclusive regional partners, RIESEN will have co-branded content on BVB’s popular English-language social channel @BlackYellow on …

Autohero, the Online platform for approved used cars has signed a multi-season deal with Paris Saint-Germain. Autohero is planning to accelerate its growth further by partnering with the most successful football club in France, and one of the most ambitious in Europe. With the power of Paris Saint-Germain at its …

FC Barcelona and Allianz have renewed their partnership for the next three seasons, until June 2024. Via this new agreement the two organisations extend and strengthen their relationship, which until now was regional in nature but moving forward will be global, excluding China. To celebrate the beginning of this new …

betway has entered into a premium partnership with Bundesliga side VfB Stuttgart after extending its contract with the club until 2024. VfB Stuttgart’s official betting partner, betway, has extended its contract with the club by a further three years until 2024, thereby joining the ranks of premium partners. The partnership’s …