adesso has become the official main and shirt sponsor of the new Borussia Dortmund women’s football team for the 2021/22 season. The Borussia Dortmund women will wear the name of the Dortmund-based IT service provider on their home and away shirts until 2023. The partnership with BVB as official main …
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The Asian Football Confederation (AFC) today announced its partnership with dairy giant Yili for the 2021 to 2024 rights cycle. Yili joins the AFC family as the first Official Global Partner of the AFC national team competitions from China and will be the exclusive sponsor in the dairy products category, …
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The worldwide online betting company Betway will become the new premium partner of Schalke 04 on July 1, 2021. The agreement will last for three years and end on June 30, 2024. Alexander Jobst, board member for marketing, sales and organisation at Schalke 04, said, “Together with Betway, we have …
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Manchester City have announced a new partnership with Expo 2020 Dubai that sees the largest event in the Arab world become the Club’s Official Exhibition Partner. The partnership will cover both City’s men’s and women’s teams, as well as the Club’s eSports operation. From October 1, 2021 to March 31, …
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Indian Super League (ISL) champions Mumbai City FC are set to amplify a new global partnership between City Football Group – whose clubs include English Premier League champions Manchester City – and Expo 2020 Dubai. The collaboration will see the first World Expo to take place in the Middle East, …
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The English Football League (EFL) and Carabao have announced a further two-year extension to their partnership that will see the energy drinks brand remain Title Sponsor of the Carabao Cup until 2024. The extension highlights the success of the partnership that began in 2017 and has helped Carabao establish and …
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Liverpool FC has welcomed a new global partner, Kodansha, to the club as its official publication partner. The multi-year deal with one of the world’s largest publishers will see the club and Kodansha work together to inspire young fans to harness their creativity and follow their dreams of achieving careers …
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Aston Villa have announced OB Sports as a new Principal Partner and new Exclusive Official Sleeve Partner. The OB Sports brand logo will exclusively feature on the sleeve of Villa’s new 2021/22 kits for the first team playing squad at all home and away first team fixtures including all Premier …
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The Sparkasse Freiburg-Nördlicher Breisgau has supported German Bundesliga side SC Freiburg as a sponsor for many years. The cooperation will be intensified, the Sparkasse will in future be the official finance partner of SC Freiburg. Marcel Thimm, Chairman of the Board of Management of Sparkasse and Oliver Leki, Board Member …
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Valencia CF is excited to be the first team to display its own Fan Tokens on the front of its jersey from the start of the 21/22 season after reaching a partnership agreement with Chiliz, the creators of Fan Tokens and the Socios.com fan engagement platform, as the club’s Official …
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