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Bengaluru FC announced that it signed an agreement with Proem Sports, a leading Sports Technology Company to enhance fan engagement and experiences at the club’s home games at the Sree Kanteerava Stadium, and on all its digital platforms. The collaboration marks a significant step in the Blues’ commitment to build new revenue streams and enhance supporter experiences by leveraging data-driven strategies.
In an era where fans crave personalised interactions and deeper connections with their favourite teams, the Blues have recognized the importance of delivering unique and tailored experiences to its supporters. The partnership with Proem Sports will empower the club to understand its fan base at a more granular level. By harnessing the power of Proem Sports’ cutting-edge Customer Data Platform (CDP), Organon, BFC will gain insights into fan behaviour, preferences, and engagement patterns.
“Our collaboration with Proem Sports is one that will equip us with valuable insights into our very vocal and cherished fan base. Building fan profiles and gaining a deep understanding of how our fans engage with us will drive our decision-making and provide more value to our partners, ensuring that fan experiences remain at the forefront of our strategies,” said JSW Sports COO Divyanshu Singh.
Bengaluru FC is also in the process of revamping its website and mobile app with a focus on enhancing the fan experience across digital touchpoints. Hailing from the country’s tech capital, the club’s digital transformation journey extends multiple functions, including on the field, employing tools to optimise scouting as well as improve collection of performance and health data for the first team.
Proem Sports’ Organon CDP is tailored for the sports industry and will equip Bengaluru FC to efficiently collect, manage, and leverage first-party fan data. The platform intelligently segments fans, utilising rich insights, such as purchasing behaviours, fan demographics, and fan interaction history. These segments will serve as the cornerstone for personalised and highly targeted marketing endeavours for BFC, aiding them in communicating with their fans more personally and directly.
“We are ecstatic to be partnering with Bengaluru FC. Having a firm base in Bengaluru means that we are partnering with our local club, and that means the world to us. By adopting a data-driven approach, Bengaluru FC is setting the standard for fan engagement in Asia and we look forward to helping them deliver personalised experiences to their global fanbase,” said Chiraag Paul, Co-founder and CEO of Proem Sports.
