Business of Football

VIDEO: Manchester City, New York City FC, Mumbai City FC & Xylem Extend Multi-Year Global Partnership to Tackle Water Challenges!

Premier League Champions Manchester City today announced the renewal of its multi-year global partnership with water technology leader, Xylem. The renewed partnership includes the Manchester City men’s and women’s teams, and MLS Champions New York City FC and Mumbai City FC, who are part of City Football Group (CFG). Through …

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PUMA & Borussia Mönchengladbach extend partnership!

Sports company PUMA and German football club Borussia Mönchengladbach have signed a new long-term contract to extend their partnership which started in 2018. PUMA will continue to equip all men’s, women’s and youth teams with jerseys, training apparel and accessories and will remain the club’s official partner for replica jerseys …

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Manchester City, New York City FC, Mumbai City FC & Xylem Extend Multi-Year Global Partnership to Tackle Water Challenges!

Premier League Champions Manchester City today announced the renewal of its multi-year global partnership with water technology leader, Xylem. The renewed partnership includes the Manchester City men’s and women’s teams, and MLS Champions New York City FC and Mumbai City FC, who are part of City Football Group (CFG). Through …

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PUMA launch 2022 Italy home kit celebrating generations of Italian football history!

Global sports company PUMA has today launched the 2022 Italy Home kit that brings a bold, modern take on retro vibes and football nostalgia. The new jersey puts a fresh spin on all things classic. Classic Italy teams, classic Italy matches and classic Italy jerseys, paying tribute to the history …

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MLS & adidas Unveil 2022 primeblue kits to inspire action against plastic waste!

Major League Soccer and adidas are once again raising awareness and inspiring action surrounding the impact of marine plastic waste by featuring customized Primeblue uniforms made from a high-performance recycled material and Parley Ocean Plastic. The jerseys will be worn on field by MLS clubs May 27-29. Committed to taking …

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XtraTime VIDEO: Is the Emami Group tie-up the right move for East Bengal Club?

XtraTime raises the question, if the Emami Group tie-up is the right move for East Bengal Club? Could the red and gold have waited a little longer for another partner? This question is something that is going through the minds of East Bengal fans…

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cinch to become official front of shirt sponsor of Crystal Palace!

cinch, the UK’s fastest growing online car marketplace, is set to become Crystal Palace’s official front of shirt sponsor for the 2022/23 season for both the men and women’s teams, on a multi-year contract. cinch will also become Crystal Palace’s official training wear partner as part of the deal, benefiting …

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XtraTime VIDEO: Emami Group to be new East Bengal Club investors!

Kolkata giants East Bengal Club have found a new partner and investor in the local Kolkata-based Emami Group. West Bengal chief minister Mamata Banerjee met officials of East Bengal Club and the Emami Group on Wednesday, May 25 and announced a new partnership between the two sides.

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Emami Group to be new East Bengal Club investors!

Kolkata giants East Bengal Club have found a new partner and investor in the local Kolkata-based Emami Group. West Bengal chief minister Mamata Banerjee met officials of East Bengal Club and the Emami Group on Wednesday, May 25 and announced a new partnership between the two sides. “I had a …

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St. Louis CITY SC announce Anheuser-Busch as official & exclusive beer partner!

St. Louis CITY SC on Thursday, May 12 announced that locally-based company Anheuser-Busch will be the club’s official and exclusive beer partner when they begin MLS play in 2023. As part of the partnership, Anheuser-Busch will sponsor the newly-named Ultra Club that is at the south end of Centene Stadium. …

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