Business of Football

Ajax Amsterdam & adidas release an iconic 2021/22 third kit inspired by Bob Marley!

Ajax Amsterdam and adidas, in collaboration with the Bob Marley family release the 2021/2022 Ajax third kit. The kit is a tribute to the Ajax fans and the love shared by the club and its fans for reggae legend Bob Marley and his iconic song, Three Little Birds. The black …

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Macron & Padova Calcio unveil new 2021/22 season kits!

With the start of the new season, Calcio Padova and Macron presented the new ‘Home’ and ‘Away’ match kits that the Veneto club will wear during the 2021/22 Italian Serie C championship. The new ‘Home’ is white with a red knitted polo collar. The red vertical sublimation-printed bands on the …

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Bayern Munich relying on hülsta for interior fittings in new partnership!

FC Bayern Munich is now relying on hülsta for the interior fittings of its premises. A partnership was sealed with the furniture brand in which hülsta, as the exclusive interior partner, translates the look of the German record champions into convincing furnishing concepts – both in the Allianz Arena and …

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Juventus FC announce deal with Loro Piana!

Juventus FC’s elegance and style next season will be linked to the charm of Loro Piana. The prestigious maison will be the club’s Official Formal Suit supplier for the 2021/22 season. Loro Piana’s interest in the world of sport accompanies their pursuit of excellence and drive for innovation. Loro Piana …

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adidas & Juventus FC launch the 2021/22 season third kit!

adidas and Juventus FC have unveiled the third kit for the new season which will saw its debut on the pitch for the pre-season friendly between Juventus and Juventus Under-23 yesterday. A shirt that draws on the style of the past to redefine the look of the future. After the …

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New Balance & AS Roma launch new 2021/22 season away kit!

AS Roma have unveiled the club’s New Balance away kit for the upcoming 2021/22 campaign. The new shirt draws inspiration from the club’s design for the 1978-79 season, which marked the beginning of one of the most successful chapters in the Club’s history. Mirroring the atmosphere of the Curva Sud …

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PUMA rewrites the rules & reinterprets iconic club identity with bold new third kits!

Global sports company PUMA has today unveiled 10 progressive and refreshing new kit designs for 10 of their top European clubs in a special digital launch event ‘The Show’ streamed on PUMA’s YouTube channel at 19:00pm (CEST) on August 18. To launch the bold new re-interpretations of the clubs’ Third …

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RB Leipzig announce new partnership with eToro!

The multi-asset investment platform eToro is now an Official Partner of RB Leipzig, with the two parties agreeing to an initial partnership running until 2023, with the option to extend. The aim of the partnership is to create regular digital touchpoints between the RB Leipzig community in Germany, with ‘trade …

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