Business of Football

Macron unveils new UC Sampdoria 2021/22 away kit!

Unione Calcio Sampdoria of Genoa and Macron, the Hero company and the club’s sponsor, conclude the new match kits unveiling with the ‘Away’ jersey. The second jersey is white with a knitted mandarin collar and three-button closure. A diagonal band formed by stripes in the club’s traditional colours crosses the …

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ImagineAR joins forces with iSportConnect to target European Sports Clubs, Leagues & Broadcasters!

ImagineAR, an Augmented Reality Company that enables sports teams, brands and businesses to instantly create their own mobile phone immersive AR campaigns, has partnered with iSportConnect, headquartered in London, to introduce ImagineAR fan engagement products to UK & European soccer teams, sports leagues, broadcasters and brands. The iSportConnect platform is …

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FBS becomes principal partner Of Leicester City FC!

FBS, an international trading company, have signed a partnership agreement with English Premier League side Leicester City FC. The partnership commemorates the mutual vision of the two teams by harnessing the growing strength of Leicester City’s story to showcase the unique capabilities of FBS to transform the way the world …

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Tradition, A sense of belonging & emotional graphics in the new S.P.A.L. 2021 kits!

“You will never walk alone” reads the personalised inner back neck of the new jerseys presented by S.P.A.L. and made by Macron, the Hero company and technical sponsor of the Ferrara-based club. One club, many people. Players, managers, employees, youth sectors, men’s and women’s teams, fans – all united by …

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A tribute to Leverkusen’s city history – Bayer Leverkusen to play in JAKO’s Ultramarine!

Love lives when your jersey is a piece of history. JAKO and Bayer 04 Leverkusen have presented the Werkself’s third jersey for the 2021/22 Bundesliga season under this motto. The look is a tribute to Leverkusen’s city history. The new kit was created in a striped design consisting of two …

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Manchester United enters innovative partnership with Ecolab!

As football clubs prepare to welcome back full stadiums of fans for the start of the new season, Manchester United has entered an innovative partnership with Ecolab, the global leader in water, hygiene and infection prevention, to adopt its science-based solutions across Old Trafford and the Carrington training ground. Manchester …

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UMBRO launch the all new Werder Bremen 2021/22 season third kit!

Germany Bundesliga 2 side SV Werder Bremen along with UMBRO have dropped a seriously sleek third jersey ahead of the new season. For the 2021/22, the third jersey focuses on a lifestyle aesthetic to create the perfect look and feel for the terraces or in the streets. The jersey features …

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New UEFA referee kits – Colour of unity with sustainability at their heart!

The final whistle blown by Dutch referee Bjorn Kuipers at the end of the UEFA Euro 2020 final at Wembley in July still echoes in the ears of many triumphant Italian fans. It was a magical night – and one that Macron, the Hero company, is proud to have been …

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LaLiga advances sponsorship strategy with KORE Software partnership!

LaLiga, one of the most popular and successful professional sports competitions in the world, has selected KORE Software to optimize its approach to partnership and activation management and support its global growth. Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga …

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A bolt from the blue – adidas & Arsenal FC launch new 2021/22 third kit!

Arsenal FC’s striking new kit by adidas takes inspiration from 1990s style and culture, and has a bold lightning pattern running throughout. The shirt is a combination of different tones of blue with a scarlet outline and will be accompanied with dark blue shorts and socks. A women’s shirt, in …

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