Business of Football

AFC and Yili announce global sponsorship rights deal!

The Asian Football Confederation (AFC) today announced its partnership with dairy giant Yili for the 2021 to 2024 rights cycle. Yili joins the AFC family as the first Official Global Partner of the AFC national team competitions from China and will be the exclusive sponsor in the dairy products category, …

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SL Benfica and adidas renew contract until 2027!

SL Benfica and adidas have announced the renewal of their contract for another six years, extending it until summer 2027. This is one of the longest partnerships in the world of football, with the Glorioso and the German brand consolidating a relationship of more than three decades (seasons 1983/84 – …

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Hyderabad FC signs kit deal with hummel!

Indian Super League franchise Hyderabad FC have entered into a partnership with Danish sportswear brand hummel who joined as the club’s Official Team Kit Partner for the upcoming 2021-22 season. Hyderabad FC, who impressed everyone with their entertaining brand of football during the seventh season of the ISL, have now …

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Norwich City reveals JOMA as new technical kit partner!

Norwich City FC have announced Joma as their new technical kit partner, in a record-breaking sponsorship deal. Joma will supply the club with all first-team, academy and women’s kits, as well as trainingwear and travelwear for all teams. Joma will also be working in partnership with the Community Sports Foundation …

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SIX5SIX announced as new Kerala Blasters FC kitting & merchandise partner!

Indian Super League franchise Kerala Blasters FC onboards Delhi-based sportswear brand SIX5SIX on a three-year kitting and merchandise partnership. SIX5SIX will be designing the team’s home and away kits, practice kits, and the entire fan merchandise as well. “A jersey is something which brings an identity to a club and …

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Macron & Club Brugge launch new home kit, black & blue with gold accents!

An exciting season has just ended with the 17th Belgian Championship title (the fourth earned in the past six years) and Club Brugge is already setting its sights on next season. The first step was the presentation of the new Home jersey together with international teamwear leader Macron, that is …

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Betway becomes new premium partner of Schalke 04!

The worldwide online betting company Betway will become the new premium partner of Schalke 04 on July 1, 2021. The agreement will last for three years and end on June 30, 2024. Alexander Jobst, board member for marketing, sales and organisation at Schalke 04, said, “Together with Betway, we have …

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UMBRO become new technical sponsor of Turkey’s Göztepe SK!

Sportswear giants UMBRO have welcomed Turkey’s Göztepe S.K from the Izmir to the UMBRO family. Originally founded in 1925, the club is based in the city of İzmir on the Aegean coast. They currently play in the top-flight of Turkish football. As official supplier, UMBRO will be providing all teams …

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