Business of Football

UEFA has announced that the Euronics Group has become an official partner of UEFA Women’s Football in an agreement, which will run until 2025. The partnership will give 22 international Euronics Group members the chance to support UEFA Women’s Football in each of their local markets by being sponsors of …

Mohammedan Sporting Club today announced the signing of Andrey Alekseyevich Chernyshov as the Head Coach for the upcoming 2021/22 season. Chernyshov is a Russian Citizen and a UEFA Pro Licensed Coach who comes in with coaching experience across seven countries. It will be the 53-year-old’s first stint in India. He …

Scottish giants Hibernian FC have announce an exciting new three-year partnership with leading sports manufacturer Joma. The seven-figure partnership will see Joma take over as Official Kit manufacturer and technical partner from the 2021/22 season and provide the club with bespoke playing kit, training wear, leisurewear and footwear. Hibernian join …

Chelsea FC fans have always followed their club over land and sea. And now, after months of social distancing and lockdown, trivago, a leading global accommodation search platform and iconic travel brand, joins the Pride of London as the club’s Official Training Wear Partner. The multi-year partnership between these two …

FC Bayern Munich and adidas launched the new black and golden away jersey kit for the 2021/22 season today. The new design of the black away jersey impresses with its golden accents. Both the golden club crest and the golden lettering and numbers on the back provide an elegant contrast …

The Liverpool FC 2021-22 home kit by Nike is drawn from the club’s 1964 debut of its flooded red kit, borne out of belief that the deluge gave the team a psychological edge over its opponents. Channeling the mythological sense of power and danger later described about that memorable Anfield …

Today, adidas reveals the Juventus home jersey for the 2021/22 season. In a representation of the evolving spirit of a club always respectful of its traditions, the updated jersey sees a classic Juventus aesthetic given a modern refresh, inspired by the stadium that players and fans alike proudly call home …

Gazprom, which has enjoyed a fruitful partnership with the UEFA Champions League since 2012, is now building on its successful association with UEFA by signing a further sponsorship agreement to become a UEFA National Team Football sponsor until 2024. Gazprom will now have partnership rights for UEFA EURO 2020 and …

Erreà Sport has announce that it will be the new technical sponsor for AD Merida, the Spanish Club from Extremadura, for the next two seasons. As a result of this agreement, Erreà will not only be kitting out the men’s first team, but also the women’s team and the Academy, …

LaLiga, Spain’s premier football association, and Microsoft Corp. on Wednesday announced an expansion of their partnership focused on digitally transforming the sports experience globally. The companies will also collaborate on developing technology solutions to the media and entertainment industry through LaLiga’s technology offering, LaLiga Tech. As LaLiga’s global Tech and …