Business of Football

iSportConnect’s Brands eMasterclass to feature New Balance, Hookit & Kindred Group!

More than ever, brands are at the heart of the business of sport. iSportConnect’s Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business. Join the debate with thought leaders on the future of apps, smart storytelling and other key topics …

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adidas launch new Real Madrid 2021/22 season home jersey!

adidas have revealed the Real Madrid home jersey for the 2021/22 season, introducing a fresh new design created to highlight what makes the Real Madrid spirit unique: the togetherness amongst the club, players and fans. The home kit is a symbol of the Real Madrid community united as one. This …

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A geometric Eagle graces the Macron-made Albania shirts!

The Albanian Football Association and Macron have unveiled the new kit that the Shqiponjat will be wearing in Albania’s next international matches. All versions feature graphics inspired by the famous two-headed eagle. The ‘Home’ kit includes a round neck shirt in traditional red with black details that repeat on the …

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CONCACAF announces strategic alliance with Amazon!

Through a commercial link with Sym Entertainment, the Confederation of North, Central America, and Caribbean Association Football (CONCACAF) and Amazon, a world leader in electronic commerce, have sealed a strategic alliance that will allow CONCACAF to sell official products of its main competitions, including the CONCACAF Gold Cup, the CONCACAF Nations League and …

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MyFitness sign Rahul KP as first-ever South Indian brand ambassador!

MyFitness, India’s first U.S. FDA Registered Peanut Butter brand, by India’s Fitness and youth icon awardee Sahil Khan has enlisted talented Indian footballer Rahul KP as their first-ever brand ambassador from Southern India. Rahil Virani, Brand Head – MyFitness, said, “We are obsessed with maintaining our Quality and so is …

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JAKO & North Macedonia with the Balkan Lynx to UEFA EURO 2020!

When North Macedonia makes history at UEFA EURO 2020, the country can rely on the symbolic support of the Balkan lynx. The snarling face of the feline predator characterises the new jerseys presented today by kit supplier JAKO and the Football Federation of Macedonia (FFM). The south-eastern European country has …

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The new Borussia Dortmund fan collection by PUMA!

Bundesliga over, German DFB Cup success – time to relax? No way! Time to get you ready for the next black and yellow season. Matching the new home shirt, allow BVB to introduce the brand new BVB fan collection by PUMA. With these looks, streetwear is like a home game: T-shirts, hoodies, …

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Mastercard & Unilever to join iSportConnect’s Brands Masterclass!

More than ever, brands are at the heart of the business of sport. iSportConnect Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business. iSportConnect are therefore very pleased to be able to announce the esteemed speakers who will be joining …

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