Wednesday , May 8 2024

Business of Football

VIDEO: UMBRO to become technical sponsors of Dynamo Dresden!

International kit maker UMBRO are proud to welcome Germany’s SG Dynamo Dresden to the UMBRO family. Playing in Germany’s 3.Liga (third division), the club was founded in 1953 and is regarded as one of the 30 largest sports clubs in Germany with over 20,000 members. As official supplier, UMBRO will …

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iSportConnect & LDN UTD partner for strategic eSports alliance!

Over the past year (and a bit) since Covid entered our lives, eSports has seen a huge uptake in partnerships, and here is the latest. “We at iSportConnect are joining together with eSports org LDN UTD as part of a strategic partnership that will include regular features of LDN UTD …

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UMBRO to become technical sponsors of Dynamo Dresden!

International kit maker UMBRO are proud to welcome Germany’s SG Dynamo Dresden to the UMBRO family. Playing in Germany’s 3.Liga (third division), the club was founded in 1953 and is regarded as one of the 30 largest sports clubs in Germany with over 20,000 members. As official supplier, UMBRO will …

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Macron is new technical sponsor of Austria’s SW Bregenz!

Macron and Sportclub SW Bregenz, the club from the Regionalliga, the third division of the Austrian championship, have announced their sponsorship agreement: the Macron hero will stand out on the shirts of the black and whites until 2024. The current club is the natural continuation of the Schwarz-Weiß Bregenz, a …

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Norwich City presents special limited edition shirt by Errea dedicated to supporters!

#ToTheFans – this one is for you! This is the hashtag accompanying the presentation of the new special limited edition kit that Erreà Sport has created for Norwich City which the English club, newly promoted to the Premier League, expressly wanted to dedicate to all its supporters. The shirt was …

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Premier Sports to sponsor Scottish League Cup!

The Scottish Professional Football League (the “SPFL”) and broadcaster Premier Sports today announced that the Scottish League Cup will henceforth be known as the ‘Premier Sports Cup’, in a deal spanning at least the next two seasons. The title sponsorship of the League Cup comes through additional investment from Premier …

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Hisense becomes Official Sponsor of 2022 FIFA World Cup – Qatar!

Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an Official Sponsor of the 2022 FIFA World Cup – Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. By joining the roster of Commercial Affiliates for the upcoming tournament, …

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Portugal’s federation sign strategic partnership with Weibo!

The Portuguese Football Federation (FPF) continues to grow its presence in China, becoming the first Football Federation to sign a strategic partnership with the leading social media platform in China, Weibo. This partnership takes place shortly after the inauguration of the official National Selection store at Alibaba Tmall earlier this …

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Macron & Karlsruher SC present special edition shirt in honour of Wildparkstadion!

Starting from 2022, a renovated Wildparkstadion will host the home games of Karlsruher SC, the German club currently playing in Bundesliga 2. To celebrate the old and nostalgic Wildpark one last time, Macron has created a special edition shirt with a graphic theme that memorializes the old historical stadium, lifelong …

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Captain Morgan & FanDuel announce exclusive partnership!

Captain Morgan and FanDuel have announced the launch of the Captain Morgan Soccer Pick ‘Em contest series as one of the most highly anticipated seasons in the history of the United States and Canada’s top-flight professional soccer league gets underway. Fans across the country have been waiting months to settle …

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