Business of Football

Procter & Gamble is joining Major League Soccer (MLS) as the league’s newest sponsor, it is a multi-year and multifaceted sponsorship deal. Procter & Gamble will sponsor the MLS All-Star Game, as well as the Campeones Cup, Leagues Cup and the Mexico men’s national team’s US tour. Additionally, Procter & …

For iSportConnect’s second eMasterclass of the year, taking place next month, we’re they are going to be looking at the world of Digital & Data with some key industry figures. We’re therefore very pleased to be able to announce the first three names who will be joining us live on …

Manchester City has today announced a new regional partnership with noon.com – a homegrown digital marketplace created for local businesses in the Middle East and the largest GCC e-commerce company. The new partnership will also see noon.com become the Club’s Official Online Marketplace Partner in the Middle East. Starting in …

U.S. Soccer and Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, announced a multiyear partnership to become the organization’s first-ever Official Recovery Technology Partner. The partnership, which was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for more than …

Southampton FC has announced that it has agreed to extend its partnership with the Coingaming Group as Main Club Partner for a further three years in a deal that will see their brand, Sportsbet.io continue as the club’s front-of-shirt sponsor. The deal is the biggest sponsorship agreement in the club’s …

Fulham FC have announced Better leisure centres as an Official Partner for the next three seasons, until the end of the 2022/23 campaign. During a month where gyms, swimming pools and leisure facilities are expected to reopen, Better joins Fulham FC’s portfolio of partners as the Club’s Official gym and …

LaLiga and Banco Santander have renewed their collaboration agreement for a further two years, with the option to extend for a further year until 2023-24, continuing a strategic relationship for both entities that began in 2016. With this renewal, Banco Santander once again demonstrates its confidence in LaLiga to continue …

UMBRO are pleased to welcome Zambian side Zanaco Football Club to the double diamond family. Playing in the top tier of Zambian football, ‘Sensational’ Zanaco was established in 1978 as a social team by employees of the national bank. The club has grown into one of the country’s most successful …

Following the launch of its new crest, FC Internazionale Milano releases its I M Collection by Nike, which includes the team’s special-edition jersey, the first to feature the new identity. The collection’s pieces are brought together by a blocked, geometrically-dazzling interpretation of the Nerazzurri stripes. The special-edition jersey features a …

Motorola Germany are a new partner of RB Leipzig! The telecommunications company and the Bulls have agreed to work together. The partnership contract was signed on Saturday, April 3 in the Red Bull Arena by Oliver Mintzlaff (CEO of RB Leipzig) and Björn Simski (Director and Managing Director of Motorola …