Business of Football

S.S. Lazio Roma’s wonderful 2019/20 campaign came to a close with them gaining qualification to the 2020/21 UEFA Champions League. The first step of the new European campaign is the presentation of the new kits, made by Macron, that Simone Inzaghi’s men will wear in the first matched, scheduled for …

Premier League champions Liverpool FC has teamed up with luxury Swiss watch brand TRIBUS in a new global partnership. Starting its long-term partnership with the club, TRIBUS will become the Reds’ official global wristwatch and timing partner from the beginning of the new 2020-21 season. As part of the new …

The DFL Deutsche Fußball Liga has concluded a cooperation agreement with one of the world’s largest food companies. From January 1, 2021 Mondelez International, which owns brands such as Milka, Oreo, and TUC, will become an official partner of the Bundesliga and Bundesliga 2. The partnership covers, among other things, …

adidas has revealed the Real Madrid third kit for the 2020/21 season, bringing a flavour of the club, its home city’s style and unique class to football’s biggest stage. Featuring a subtle black and grey baroque pattern across the front, the jersey is inspired by the iconic Azulejo tile art …

Macron and the Faroe Islands Football Association (Fótbóltssamband Føroya), have presented the new shirts of the National Team, a kit that was created as part of the lager agreement between Macron and UEFA, the Kit Assistance Scheme, with which UEFA supports minor football federations by providing supplies and teamwear. The …

Premier League champions Liverpool FC has welcomed Cadbury to the Reds family as its first official global chocolate partner. The three-year deal will see the world’s leading chocolate brand apply its ‘Glass and a Half in Everyone’ generosity ethos to its work with the club, with Cadbury giving back to …

The Premier League has announced that Hublot is to become its Official Timekeeper from the start of the 2020/21 season. As Official Timekeeper for the League, Hublot will time every match pitchside and on TV screens all over the world. The Hublot logo will sit alongside the on-screen graphic showing …

Presenting the new 2020/21 season third kit for Manchester United, introducing a visually distinctive design, inspired by striped jerseys from the club’s history. From United’s first striped kit over 100 years ago, to the eye-catching designs of the 1970s and 80s, the latest release aims to provide a fresh update …

Macron and the San Marino Football Federation have presented the new jerseys of the national team, made by the Italian brand, official supplier of UEFA under the Kit Assistance Scheme with which UEFA supports minor football federations by providing materials and clothing. The new shirt “Home” keeps the traditional light …

Finland’s 2020 collection is inspired by the fearless attitude that helped the men’s team secure qualification for a first major tournament. In Finnish culture, the concept of “sisu” is sacred. It translates as an extraordinary determination in the face of adversity — a stoic, steely perseverance. The new 2020 home …