Friday , May 3 2024

Business of Football

Booking.com renews partnership with men’s & women’s UEFA European Football Championships!

UEFA has announced that Booking.com, the online travel and accommodation platform, will sponsor next year’s UEFA European Football Championship taking place in Germany and the UEFA European Women’s Championship taking place in 2025 in Switzerland. With the UEFA EUROs taking place during the summer when travelers are most inspired to …

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Macron Club and Federation meeting 2023!

129 guests, 69 clubs and Federations, 30 countries, 4 continents. These are the numbers of the “Macron Club & Federation Meeting 2023” that has just ended and that on November 13th and 14th opened the doors of the Macron Headquarters to welcome presidents, managers, technicians of clubs and national and …

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Manchester United & WOW HYDRATE announce global partnership!

Manchester United and WOW HYDRATE have announced a multi-year global partnership, making the popular sports and fitness drink the club’s official sports hydration partner. This new collaboration will see WOW HYDRATE and the club working together to deliver high-impact campaigns, featuring both the men’s and women’s first teams, highlighting the …

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FIFPRO & World Football Summit sign three-year content partnership accord!

FIFPRO and World Football Summit have a signed a content partnership agreement under which the world player union’s cutting-edge research and insight will feature at WFS events in Europe, Asia and Americas for the next three years. FIFPRO Player IQ will become the first Player Performance & Industry Partner for …

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Kipsta named official match ball of UEFA Europa League & UEFA Europa Conference League!

UEFA has announced that Kipsta, the football brand of the French sporting goods company Decathlon, has signed a three-year licensing agreement to become the official match ball supplier of the UEFA Europa League and the UEFA Europa Conference League, beginning next season running until 2027. Designed, tested and created in …

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130th anniversary celebrated with special FC Basel third kit by Macron!

Refinement, style, elegance and dedicated graphics are the “ingredients” of the new, Special Edition Third Game shirt of FC Basel 1893, that is celebrating its 130th anniversary. Macron, technical partner to the “Rotblau”, has given this match kit an embossed pattern that plays on empty and full spaces to create …

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Paris Saint-Germain and Paris Baguette sign global partnership!

Paris Saint-Germain and korean bakery brand Paris Baguette have signed a global partnership for two seasons. They both join forces to promote an approach based on excellence and innovation in French culinary culture. This is the first journey of Paris Baguette into global sports marketing and they become the first …

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