Business of Football

Seagram’s Imperial Blue proudly marked the third anniversary of its exclusive partnership with the NorthEast United FC. Both Seagram’s Imperial Blue and the NorthEast United FC have forged a strong connection, not only as partners but as champions of the game. Their collaboration has cultivated a deep sense of unity …

Mumbai City FC have announced Acer as the club’s new Official Technology Partner until the end of the 2023-24 season. A globally renowned leader in hardware and advanced electronics, Acer has a multinational presence including India. The global technology giant will join hands with Mumbai City FC as one of …

Punjab FC has announced an official partnership with Gold’s Gym — who come on board as the Club’s Official Fitness Partner ahead of the 2023-24 Indian Super League season. Last season, Punjab FC had won the I-League title and gained promotion as the first-ever team to the Indian Super League …

Odisha FC have announced its partnership with Wefe Internet for the 2023-24 season. Wefe Internet is a prominent internet service provider in Odisha, offering high-speed internet services, network solutions, CCTV, and biometrics solutions. As part of this partnership, Wefe Internet will provide internet connectivity to Odisha FC during its home …

In Naples, the UEFA Foundation, Common Goal, and Lay’s unite to promote sport, inclusion and sustainability. From Packs to Pitches: the UEFA Foundation for Children, Common Goal and Lay’s proudly unveiled a new sustainable football pitch today in the heart of Naples, open to the local community and local sports …

Odisha FC have announced its partnership with Go-Cool, a unit of the well-established bakery company Pioneer Bakeries Pvt Ltd. Go-Cool has been a household name in Odisha for over 25 years. For Odisha FC, this partnership with Go-Cool symbolizes a shared commitment to the community and a vision of supporting …

The Confédération Africaine de Football (“CAF”) and West African Construction company, Porteo have joined forces making Porteo the TotalEnergies Africa Cup of Nations Cote d’Ivoire 2023 National Suppoter. Porteo is a distinguished construction company known for its expertise and dedication to building excellence. Based in Cote d’Ivoire, Porteo BTP specialises …

UMBRO Brazil have joined forces with Fluminense to release a third kit inspired by one of Brazil’s most celebrated musicians, Cartola. Born in 1908, Angenor de Oliveira (Cartola) was an iconic Brazilian singer, composer, poet. Growing up in Rio de Janeiro, it was here where his relationship with football started, …

The technical partnership between Reading FC and Macron is to be extended. The collaboration, which dates back to 2019, is being renewed for the long term as a result of the excellent relationship that has developed between the Berkshire club and the Italian company. The partnership is firmly based on …

Arsenal FC and Hotels.com have announced a new multi-year partnership, which will make Hotels.com an official and exclusive hotel partner of the clubs men’s and women’s teams. Hotels.com is one of the most popular travel apps and the partnership will give supporters access to curated travel packages around each of …