To celebrate the prestigious beginning of the Chinese Lunar New Year on February 10, 2024, Erreà, in collaboration with Sheffield United, has created an exclusive and tailor-made collection of warm-up clothing, in honour of the Year of the Wood Dragon. The design, inspired by powerful Chinese symbolism, features a majestic …
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Global sports brand PUMA together with AC Milan and Los Angeles’ streetwear innovator PLEASURES have revealed the 23/24 AC Milan Fourth kit. The new kit features two iterations that blend punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture. Street-smart meets …
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On the night of Sunday, February 11, the Kansas City Chiefs and San Francisco 49ers will take America’s biggest football stage at Allegiant Stadium in Paradise, Nevada. An event that, over the years, has crossed the US borders, establishing itself as one of the most eagerly awaited sporting events of …
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adidas has unveiled the special edition Manchester United x Stone Roses collection, bringing together Manchester’s most decorated football club with one of the city’s most revered musical icons. As the walk-out music for games at Old Trafford since the early 2000s, the song, This is The One, has become synonymous …
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Enilive, Eni’s company dedicated to mobility products and services, will be the Title sponsor of Serie A starting from the 2024/25 championship and covering three seasons. Through the partnership, Enilive will contribute to the world of football by introducing increasingly sustainable mobility solutions. Enilive is enthusiastic about the partnership with …
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Watch ISL side FC Goa promo of their sponsors Vedistry’s GO365 Spray, which is an ayurvedic pain reliever.
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AC Milan have announced the joint partnership with ComAve and Tamias, through which an innovative shopping experience will be developed for all Rossoneri fans. The agreement with both brands, both new Global Partners of the Rossoneri, sees ComAve, a global e-commerce platform, become the Shopping Experience Platform Partner, and Tamias, …
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AFC Bournemouth have signed a new partnership with Asset Alliance with the commercial vehicle leasing company becoming an Official Partner of the club. Asset Alliance have depots throughout the spine of the country, ranging from Ringwood to Glasgow, and are the UK’s fastest growing commercial vehicle, bus and coach sales …
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Real Madrid and HP have signed a global technology sponsorship agreement at an event held at Real Madrid City on Friday, February 2. As part of the collaboration, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club’s 121-year history. …
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Diversified Indian conglomerate ITC have announced that it has joined hands with the Argentina Football Association (AFA) to promote its snacks, pasta and noodles brands. The collaboration between ITC and AFA will be for a one-year period under which the members of the FIFA World Cup-winning football team will endorse …
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