Business of Football

adidas reveals new 2018/19 season Juventus FC away kit!

adidas has revealed the new Juventus FC away jersey to be worn during the 2018/19 season. The new kit features a sand design, with several unique features making it equally suited for the stadium or the street. The new pastel sand coloured kit is designed to maximize wearability and style. …

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DAZN announces Cristiano Ronaldo as its first global ambassador!

DAZN, the global live and on demand sport streaming service run by Perform, has today announced its first global ambassador; one of the greatest footballers of all time – Cristiano Ronaldo. Ronaldo’s key role as a global ambassador with DAZN will include promoting DAZN across current live markets, including Germany, …

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Bengaluru FC to debut their new PUMA 2018/19 away kit today!

German sportwear giants PUMA have launched the new 2018/19 season away kit of last season Indian Super League finalists Bengaluru FC. The new away kit has the same design pattern as their new home kit, only that it is in white with blue elements, while the home kit is blue …

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SK Lubricants become new regional partner of FC Barcelona!

Spanish LaLiga champions FC Barcelona and SK Lubricants announced a partnership agreement this past Saturday in Beijing, through which the Korean company will become the Club’s Official Lubricant Partner, in the lubricants and engine oil category, for the next three seasons. This is the first partnership agreement for FC Barcelona …

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RB Leipzig partnership with Volkswagen & Porsche Leipzig continues!

German Bundesliga side RB Leipzig has extended their successful partnership with Volkswagen AG and Porsche Leipzig GmbH for another three years. The sponsorship agreement, which has been ongoing since 2014, was extended for a further three years until June 30, 2021. The two companies thus remain mobility partners of the …

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Canal+ joins iSportconnect 2018 Digital Rights Holders Masterclass in Lausanne!

iSportconnect has announced that Canal+ has joined the speaker line-up for the 2018 Digital Rights Holders Masterclass taking place in Lausanne, Switzerland on September 24. Sébastien Audoux, the Head of OTT Sports at Canal+, is the latest addition to the speaker line up. In his role at the French TV …

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Macron created Blue Stripe for Cagliari Calcio third kit!

Italian Serie A side Cagliari Calcio and kit maker Macron have officially presented the club’s third shirt for the 2018/19 season. An elegant blue, tone on tone pinstripe, the shirt is complimented by the red detailing around the collar, sleeves and sides. The kit is completed by blue shorts with …

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NIVIA becomes the Official Ball Partner of the Indian Super League!

The Football Sports Development Ltd. has signed a multi-year agreement with NIVIA, a leading Indian sports manufacturing brand, to be the official ball partner of the Indian Super League starting the season 2018/19. With the three-year multi crore deal, NIVIA will supply the official match balls NIVIA ‘Ashtang’ to the …

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