Business of Football

Bitburger becomes official national partner of UEFA EURO 2024!

Bitburger has become an official national partner of UEFA EURO 2024 making the German brewer the official beer of UEFA EURO 2024. As the official beer of the tournament, Bitburger products will be made available exclusively in all stadiums as well as in the official fan zones and events in …

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NorthEast United FC renews with Meghalaya Tourism as Official Principal Partner!

NorthEast United FC have announced the extension of its remarkable partnership with Meghalaya Tourism as the Official Principal Partner for the next two years. This renewal solidifies a successful collaboration that began last year, emphasizing the strong and enduring bond between the club and Meghalaya. Meghalaya, often referred to as …

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Reliance Retail’s Performax Activewear is AIFF’s new India kitting partner!

Performax, a sportswear brand from Reliance Retail’s wide-ranging fashion and lifestyle portfolio, has partnered with the All India Football Federation (AIFF) to become the official kit and merchandise sponsor of the Indian national football teams. The multi-year partnership will not only give Performax, a leading homegrown sportswear brand, exclusive rights …

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World Football Summit unleashes its Rebrand with a Bold Claim: The Football We Want, The Football We Need!

World Football Summit have announced its transformative rebranding initiative under the audacious claim: “The Football We Want, The Football We Need,” in a move that hopes to unite those working in the global football industry toward making it more professional, sustainable, and one that those who work in it are …

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NorthEast United FC onboards Trak-Only as Official Kit Partner!

NorthEast United FC have announced Trak-Only as the official kit partner for the 2023-24 season. The Kolkata-based firm begun their journey in 2008 and have since partnered with many reputed football clubs in the country. The partnership with the Highlanders will see Trak-Only provide top-quality jerseys, kits, and training gear …

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Hisense becomes UEFA Men’s National Team Football partner until 2026!

UEFA has announced today that Hisense has agreed to a multi-year partnership to sponsor UEFA Men’s National Team Football including the upcoming UEFA EURO 2024 taking place from June 14 to July 14 of next year in Germany. This will mark the third consecutive UEFA EURO that Hisense will sponsor …

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