Business of Football

Real Madrid and adidas have introduced the 2023-24 season home jersey. The 2023/24 season kit celebrates the union between the club and its fans throughout 121 years of history, and features the phrase “Hala Madrid!” on the collar. The traditional white colour is complemented by gold adidas stripes on the …

Errea launch the new away and third jerseys of KV Mechelen, a perfect blend of style, elegance, and performance. After launching their first jersey in the traditional yellow-red colors last February, Erreà Sport and KV Mechelen are excited to present the away and third jerseys of the Malinois. The away …

UMBRO have presented the 2023/24 season Third kit for the El Salvador National Team. For the 2023/24 season, the Third kit takes inspiration from some of country’s most important archaeological sites that hold deep significance to Salvadoran’s. Each site dates back to Mayan culture and stand as symbols of the …

New Balance has unveiled FC Porto’s Away kit for the 2023/24 season. The striking new kit arrives in a marzipan and navy colour combo, with inspiration drawn from a fans’ favourite historical FC Porto jersey. Intersecting geometric shapes run across the jersey’s chest, framing the FC Porto club crest, with …

Villarreal CF have officially unveiled their new home kit for the 2023/24 season. The yellow shirt is a symbol of Villarreal CF. Brand and club collaborated closely on its development and production. As a result, the current aesthetic retains the colour which gives the team its famous nickname. The kit …

Deutsche Bahn has been named as official national partner of UEFA EURO 2024 and will offer an unprecedented travel deal across Europe to fans and participating teams. All 24 teams and ticket holders from 32 European countries can enjoy eco-friendly travel by train, at reduced prices, to the ten tournament …

Wolverhampton Wanderers new partnership will see Shede’s Tuopai brand become the club’s Official Baijiu Partner for the 2023/24 season. Tuopai is one of the best known and well renowned liquor brands in China. With sales of over five billion bottles in the country, Tuopai has left a profound impression on …

Castore has revealed the latest Newcastle United home kit, to be worn by the club throughout the 2023/24 season. The new season marks three years of partnership between Castore and Newcastle, with the Manchester-based company designing and manufacturing high-performing playing and training kits for the Premier League side. After a …

Manchester United has announced its global partner Qualcomm Technologies, Inc., through its Snapdragon brand of processors, as the presenting partner of its 2023 pre-season tour of the USA. The team will travel to the United States in July, playing a series of pre-season matches across the west and east coasts …

AstroPay will continue as principal partners of Wolverhampton Wanderers into the 2023/24 Premier League season. The partnership began in August 2021, with the international payments provider stepping up to become the club’s principal partner for the 2022/23 campaign. Over the course of last season, AstroPay worked closely with the club …