Business of Football

Today, adidas reveals the FC Bayern München home jersey for the 2023/24 season, celebrating the club’s unique connection to red and white. The jersey reinterprets the iconic hues – that represent the club’s identity and commitment – by revisiting the archive and updating it for the 2023/24 season. Simplistic in …

Referees from the world’s most successful Football Federation will be sporting the Macron Hero logo as of this year. The partnership agreement with the Confederação Brasileira de Futebol is now official. In its position as Referee Match Kit Supplier, Macron will be kitting out all the referees engaged in the …

In celebration of Pride Month in June, MLS and adidas have partnered to release the fourth edition of the pre-match Pride Top. MLS athletes will wear the bold, bright kits before Pride Games which take place from May through August as the league continues to work towards a more inclusive …

In celebration of the venerated terrace wear of the late 80s and early 90s, adidas and Manchester United today unveil the Man Utd x Originals Collection – which revisits popular pieces of adidas’ archive and recodes them into football culture today. Invoking a feeling of nostalgia, the collection is designed …

Manchester City have announced the renewal of its long-term partnership with Korean tyre giant, NEXEN TIRE, taking the partnership into its fourth term. As one of the Club’s longest serving partners, the new multi-year agreement will see Manchester City and NEXEN TIRE celebrate over a decade of successful collaboration in …

TARGOBANK will be the new jersey sponsors of Fortuna Düsseldorf for the coming 2023/24 season. The sponsorship is scheduled to run for five years and is part of the new strategic orientation “Fortuna for all”, which the Bundesliga 2 club presented at the end of April. TARGOBANK, headquartered in Düsseldorf, …

Mobile handset maker Xiaomi India has announced a new regional partnership with the Argentina Football Association (AFA). This newly unveiled arrangement will enable users of Xiaomi in India along with fans of the FIFA World Cup champions to come closer to their team, enjoy new experiences, own autographed jerseys, and …

FIFA has unveiled Unilever personal care brands, including Rexona, Dove, Lifebuoy and Lux as Official Sponsors of the 2023 FIFA Women’s World Cup – Australia & New Zealand. The landmark partnership will run through to 2027 and include the 2026 FIFA World Cup and the FIFAe Finals, and marks the …

Erreà and ADO Den Haag have presented the home jersey for the 2023-2024 season. The jersey, inspired by some used in the past, combines tradition and innovation, confirming the bold and innovative style of the Dutch team. The new jersey features a cutting-edge design that draws inspiration from the classic …

Football is a sport that evokes feelings, passions and triumphs. And promotion to the Premier League brings the level of excitement to a peak. To celebrate this milestone, Erreà, Sheffield United’s official technical sponsor, has created a celebratory shirt in collaboration with the club that embodies the essence of football: …