Business of Football

Emirates & AC Milan extend their long-standing partnership!

AC Milan and Emirates have today announced the extension of their long-standing partnership. Emirates will continue as Official Airline Partner and a Principal Partner of the Rossoneri in a relationship that has successfully spanned over 15 years. The iconic Emirates “Fly Better” logo will continue to prominently feature on the …

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FC Barcelona and WhiteBIT sign a new global partnership agreement!

FC Barcelona and WhiteBIT have signed a new global partnership agreement, with the platform set to become the Official Cryptocurrency Exchange partner of the Club for three seasons up to June 30, 2025. This partnership furthers Barça’s commercial strategy, with the aim of consolidating the Club’s international expansion and remaining …

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Ballers Champagne becomes official Champagne local partner of Manchester City!

Manchester City has today announced a new partnership with Ballers Brands Ltd, a privately held artisan wine and spirits company with a philosophy centred on creating innovative and luxury beverages. Through the partnership, Ballers Champagne, the company’s premium champagne brand, has been unveiled as the Official Champagne Local Partner of …

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Odisha FC join hands with Arlani!

Odisha FC and UK-based Arlani sign a community partnership to support the newly formed OFC community department. The deal which will help promote British business in India and visa versa will predominantly support the community and local children with football kits and boots to enjoy the beautiful game. Derek Wainwright, …

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Borussia Dortmund to start digitalisation offensive with APA!

BVB’s stadium – SIGNAL IDUNA PARK – one of the most beautiful in the world, is approaching its 50th birthday! Ahead of this milestone anniversary in 2024, Borussia Dortmund is getting ready to digitally upgrade its home stadium for the future. Together with their partner APA Brands Events Solutions, BVB …

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Errea & Queens Park Rangers renew contract for three seasons!

Erreà Sport and Queens Park Rangers have announced the extension until the end of the 2025/26 season of the technical sponsorship agreement between the Parma based company and the West London club. QPR’s replica kits for the duration of the new term with Erreà will be 100 per cent bespoke …

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Style & Elegance in Macron-made Bologna FC 1909 fourth kit!

Bologna FC 1909 has chosen the break in the championship to present a fourth match shirt designed by Macron in collaboration with Elisabetta Franchi, the Bologna-born stylist and owner of the fashion house which bears her name, one of the most successful on the Italian and international market today. Style, …

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Atos signs eight-year deal to become UEFA National Team Football partner!

UEFA have announced that Atos, a global leader in digital transformation, has agreed an eight-year partnership to sponsor UEFA National Team Football. Atos will help UEFA manage, improve, and optimise its complex technology landscape and operations with the overall aim of organising and supporting national team football events over the …

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Arsenal FC and LABS Group announce new partnership!

Arsenal FC have announced a new partnership which sees LABS Group become the official Hotel and Resort Membership Partner in Asia and Europe. LABS Group will focus on the hospitality industry, allowing hotels and resorts to create and customise timeshare programmes through their new digital marketplace, Staynex, which will launch …

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