Business of Football

UEFA have announced that EA SPORTS has signed a multi-year partnership to become a partner of UEFA Women’s Football. The deal will see the video game maker include the UEFA Women’s Champions League in-game, as well as supporting UEFA’s football marketing platform Together #WePlayStrong, which is aimed at getting more …

The Argentine Football Association (AFA) and Dubai-based airline flydubai, have announced a regional partnership. The agreement will see both partners collaborate on marketing and branding opportunities across their channels for the next four months. The Argentina national team, known as La Albiceleste, participated in five FIFA World Cup finals and …

Mumbai City FC have announced an exciting new partnership with Indo Nissin Foods’ instant noodles brand, Cup Noodles, as the Club’s Official Noodle Partner for the 2022-23 season. As a part of the association, Cup Noodles will adorn the pendant on the First Team kits of Mumbai City. Moreover, Cup …

2014 FIFA World Cup winner Mario Götze is the new brand ambassador of Hyundai Motor Deutschland. The professional footballer of Hyundai partner Eintracht Frankfurt represents the company with immediate effect. As a so-called Hyundai FACE, he will bring the brand and its values to life in social networks, interviews and …

Etna is definitely one of the world’s most fascinating and famous volcanoes. The city of Catania has a very close bond with ‘a Muntagna (the mountain), as the locals call it: the volcano dominates the city creating its backdrop and landscape. For thousands of years it has punctuated the life …

FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the 2022 FIFA World Cup – Qatar. Globant will be the Global Platform Supporter of FIFA+, the game-changing digital destination launched …

African football is wearing Macron more than ever. The Macron Hero logo will appear on the national team shirts of the Niger Football Federation for at least the next two seasons. Under a new partnership agreement, Macron will provide technical garments and match wear for the senior and youth teams. …

FC Internazionale Milano have announced that they have signed a partnership with adesso which sees the brand become the club’s Official Women’s Team Partner. The IT Company, is teaming up with the Nerazzurri women team starting from the 2022/23 season. adesso sees in Inter an ideal partner to extend its …

Real Madrid and Emirates have agreed an extension to the deal which will see the airline remain the club’s main sponsor for the next four seasons until 2026. Emirates has been the club’s primary sponsor since 2013, following two years as a global sponsor. Over the course of this period, …

Kerala Blasters FC have announced Welcare Hospital as their official medical partner. Welcare Hospital is one of the leading privately held organisations intended to provide affordable but quality healthcare to people in Ernakulam. Welcare Hospital has a unique combination of best-in-class technology to ensure world-class healthcare services. The hospital has …