Business of Football

Inter Milan and LeoVegas.News announce new partnership!

Inter Milan and LeoVegas.News is a pairing born from the desire to constantly engage the community of Nerazzuri supporters. The footballing entertainment platform signs a partnership deal for the next three years with the Nerazzurri Club. The magazine dedicated to the world of football and its players is the new …

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Errea & UEFA Kit Assistance Scheme, Kazakhstan joins the programme!

After announcing last year the national teams participating in the UEFA Kit Assistance Scheme whose first teams and Under-21 category will wear Erreà Sport, a new country, Kazakhstan, has recently been added to the scheme, which will take part from 2023 to 2026. The partnership between UEFA and Erreà aims …

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Liverpool FC expands current partnership with Sorare!

Liverpool FC has expanded its current partnership with Sorare, the player-owned fantasy sports game, making it an official global partner of the Reds. Liverpool FC first joined forces with Sorare last year, launching digital cards of first-team players – including Trent Alexander-Arnold and Virgil van Dijk – on Sorare’s platform. …

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Denwud partners with Kerala Blasters!

Kerala Blasters FC has partnered with Denwud, one of the leading PVC board and furnishing material businesses in domestic and international markets as their ‘Associate Partner’ for the upcoming season of Indian Super League. Denwud caters to almost all parts of India and the Middle East with various products in …

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AFC teams up with global flooring group Gerflor for AFC Futsal competitions!

The Asian Football Confederation (AFC) has announced a new partnership with global flooring group Gerflor for the AFC Futsal competitions in 2022 and 2023. Gerflor will become an Official Tournament Supporter for AFC Futsal competitions, covering the upcoming 2022 AFC Futsal Asian Cup – Kuwait and the 2023 AFC Futsal …

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Strikerz Inc. named new partner of Bayer Leverkusen!

Strikerz Inc., the development team behind the online football video game UFL, has agreed a partnership deal with Bayer 04 Leverkusen. “We are very happy to welcome Strikerz Inc. as a partner in the area of games development,” said Florian Dederichs, head of sponsorship, internationalisation & eSports at Bayer 04. …

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New adidas-made home kit for Belgium Red Devils & Red Flames!

The RBFA and adidas have presented the new home kit for the Belgian Red Devils, Red Flames and all other RBFA national teams. In the past, new home kits were traditionally launched for and by the Belgian Red Devils (men’s team), with a takedown for the Red Flames (women’s team), …

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UEFA & Fanatics sign long-term licensing, e-commerce & event retail deal!

UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, today announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is …

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Errea Sport & Catania Societa Sportiva Dilettantistica present the new match shirts!

“Melior de cinere surgo” are the words that make up a famous inscription on the Ferdinandea Gate in Catania. Meaning “I rise stronger from the ashes”, it sums up how the local population continues to rebuild their city upon the ashes, more beautiful than ever each time. These words mark …

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