Saturday , May 4 2024

Business of Football

Sevilla FC enters new partnership with Athletic Club Momento!

Sevilla FC has entered into an exclusive, multi-year partnership with Athletic Club Momento (‘AC Momento’), the company behind the Momento Market mobile app (iOS, Android). Throughout the season, fans who download Momento Market will be able to bid live during select fixtures to win the shirts the Sevilla FC players …

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Nike & FC Barcelona launch 2022/23 season third kit!

Nike and Catalan giants FC Barcelona have launched the club’s third jersey inspired by the Cross of Sant Jordi, on the club’s 30th anniversary of the award presentation. In the third kit, FC Barcelona chose to showcase the club’s commitment to social causes, diversity and inclusion for their third kit, …

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Germany’s DFB-Akademie & TrackMan agree strategic partnership!

The Academy of the German Football Association (DFB-Akademie), part of the single largest sports federation in the world will utilise TrackMan’s world-renowned ball flight technology to deliver the most advanced tool for practicing and improving ball striking and ball delivery skills across all aspects of the game. The TrackMan system …

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AC Milan announce exclusive multi-year partnership with Athletic Club Momento!

Sports memorabilia has never been more popular than today, with the category worth an estimated $4.14 billion globally. The team at Athletic Club Momento has joined up with AC Milan to further revolutionise the sector, reinventing the traditional auction house with the Momento Market mobile app, available on iOS and …

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Tottenham Hotspur extends partnership with EA SPORTS!

Tottenham Hotspur have announced Electronic Arts Inc. creator of the EA SPORTS FIFA 23 computer game series, will continue as the Club’s Official Video Game Partner, extending the partnership announced in 2018. Through the renewed partnership, Tottenham Hotspur Women will feature in FIFA 23 for the first time, harnessing both …

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Errea new technical partner of Cestistica citta di San Severo!

Erreà Sport and Allianz Pazienza Cestistica città di San Severo are pleased to announce the reaching of a new multi-year technical sponsorship agreement. Erreà Sport will supply the first team’s material and related merchandising, characterised by high technicality, design and attention to detail, capable of expressing the identity of the …

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FIFA World Cup Trophy Tour by Coca-Cola resumes!

The second and final leg of this year’s FIFA World Cup Trophy Tour by Coca-Cola kicked off today in Seoul, South Korea, following a send-off event at the Home of FIFA in Zurich starring 2002 FIFA World Cup winner Gilberto Silva. The spellbinding journey – which, for the first time, …

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Yabo Sports named new Bayer Leverkusen premium partner!

A new addition for Bayer 04 Leverkusen in the area of premium partnerships: The betting company Yabo Sports is now a regional exclusive partner of the Werkself in Asia. “We are very happy to have gained a digital trailblazer and regional exclusive partner in Asia in Yabo Sports – and …

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EA Sports & MLS reimagine eSports & fan engagement in renewed global partnership!

Electronic Arts Inc. and Major League Soccer (MLS) announced today an extension of their long-term partnership that designates EA SPORTS as an Official Partner of MLS and eMLS, unlocking a new era of sports fandom on and off the field, between one of the fastest-growing soccer leagues in the world …

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