German women’s football club side FSV Gütersloh 2009 pushes professionalization further and sets the next course for a continued successful future. With Chris Punnakkattu Daniel, the club has now gained an experienced football and media expert as a strategic advisor.
Chris Punnakkattu Daniel will support the club in a wide variety of areas such as marketing, press and public relations, and other topics with his more than two decades of experience in professional football and the media world. Born in Versmold, he has been responsible for various projects for associations and clubs such as the German Football Association (DFB), the German Football League (DFL) and men’s Bundesliga clubs such as TSG 1899 Hoffenheim, Borussia Dortmund and others. To date, Punnakkattu Daniel has worked for the Indian football federation, the AIFF, in the areas of team management, media and international relations. In addition, Punnakkattu Daniel has special expertise in the field of press and public relations through his many years of activity as a journalist for national and international media.
In the run-up to the 2021/22 season, FSV Gütersloh organized a media day for the first time in cooperation with Punnakkattu Daniel and implemented a wide variety of changes in the area of public relations. The FSV is in an important phase: The sporting success of the first team in the past season as well as the positive developments in recent years show the club that the next steps for a successful and sustainable future must now be initiated. The club and its teams represent the entire Gütersloh district and would like to represent our economically strong region on a national level.
FSV Gütersloh 2009 managing director Michael Horstkötter said, “A strategic advisor can show us where we still have weaknesses and at the same time bring more professionalism to the club. Chris has a lot of experience, is well connected and knows something about the subject. Even if we are not in the Bundesliga yet, the club is now setting the course for it – so that we can stay inside and not get relegated.”
Tobias Neumann, Deputy Managing Director and Head of Marketing & Events, FSV Gütersloh 2009, added, “I am delighted that we were able to convince another person from the Gütersloh district to stand up for women’s football. At the same time we get to know new structures that Chris is very well anchored in the club. We have goals and these have to be set with numerous measures, which is why we need an experienced strategist who supports us here in order to achieve our short, medium and long-term goals.”
New FSV Gütersloh 2009 strategic consultant Chris Punnakkattu Daniel said, “FSV Gütersloh 2009 is a club with great ambitions and very clear objectives for the future. I am very happy to support the FSV on this path as a strategic advisor and to be able to accompany the professionalization of the club.”
“FSV represents the Gütersloh district and has an incredible amount of potential, some of which is unused. In this club I find something that I haven’t been able to experience in football for a long time: a family and positive environment. From the office, to the teams, to the numerous honorary offices, you will meet down-to-earth and warm-hearted people who live the club and the region every day. Therefore, as a native of Versmold, I didn’t have to think twice and I assured the club of my support.”
“Numerous measures have already been initiated in order to achieve the goals set. A sustainable transformation takes time and a structured implementation. The club is on the right track and the 1st team already showed their sporting potential last season. This potential now has to be further promoted and shaped away from the field.”
“FSV is based in a region with great enthusiasm for football. It is important to continue to inspire this region so that the existing potential can develop. As an ambitious women’s football club, FSV is a supraregional ambassador for the entire district – for our Gütersloh district. An authentic club that sees fans, sponsors and the media as part of its family and lets them share in its success.”