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VfL Bochum 1848 can present a new sleeve sponsor ahead of their first home game against Borussia Dortmund. The Bochum-based IT company think about IT will be present on the jersey sleeve with immediate effect. The IT service provider, based at Gesundheitscampus-Süd, now has five other locations throughout Germany and offers reliable and credible advice, analyses and concepts.
“In a very difficult market environment, in which several Bundesliga clubs were or are still looking for jersey partners at the same time, we are very pleased that we have been able to win over think about IT, a top company from Bochum,” says Ilja Kaenzig, spokesman for the management of VfL Bochum 1848.
think about IT GmbH and its subsidiary thinkRED GmbH have been on a growth course for many years and accompany companies, authorities and schools in their digitization strategy.
Shareholder Peter Rados is a genuine Bochum boy with VfL DNA, who played for the Blue and Whites in the B and A youth teams and thus absorbed the values of VfL Bochum 1848 in his earliest childhood. “Through my time at VfL, the “real work” is a mantra that has even found its way into the IT industry. Diligence and humility have always distinguished VfL. Committed to these virtues, think about IT GmbH is a perfect fit for VfL Bochum,” says Rados.
Tim Jost, VfL Director of Marketing & Sales, adds: “From our point of view, think about IT is the perfect partner, especially with regard to digital progress at VfL. We recently relaunched our homepage, launched a fresh VfL app, and further steps towards digitisation will follow. This Bochum-based company, which also has a presence in the Bundesliga locations of Frankfurt, Munich and Leipzig, among others, is a good fit for VfL and its values.” Tim Jost also has good news for VfL fans: “Fans can have the sleeve flock printed on their current VfL jerseys free of charge in the fan shop.”
Speaking of current VfL jerseys: Never before have so many jerseys in floodlit blue and floodlights been purchased within such a short time as this season. Tim Jost: “More than 10,000 pieces have already been sold or bought in the online shop. This is a new Bochum record that makes us proud. In the same period last year, VfL had around 6,000 jerseys.” There is also a but: “When the first batch was ordered from our supplier Mizuno, that was in September 2022, VfL were at the bottom of the table with just one point on their account. Accordingly, the planning was conservative. With the relegation in May, a reorder was immediately triggered, a first delivery of the reorder has just arrived, namely the floodlit blue jerseys. The floodlit version and the alternate jersey will probably be available again in October.” For Christmas and the second half of the season, a second reorder has already been placed, which is expected for mid-December. “The loyalty of our fans is phenomenal, we would like to thank you very much for this huge support.”
