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Muthoot Group & Kerala Blasters focus on youth instead of first team!

Muthoot Group from the seventh season of the Indian Super League will no longer be their title sponsors and therefore no longer will feature on the front of the Blasters shirt.

Thomas Muthoot, Director Muthoot Pappachan Group, released a statement that said, “Our association with Kerala Blasters over the last 6 years has been fruitful both for the Brand and Football. Through various joint initiatives, KBFC and MPG have revolutionized sports partnership from just attaching a corporate name to the franchise to forming an effective and enriching connection between the team, the sponsor, and the passionate fans. We thank the fans for their overwhelming support, and we pledge that we would continue to help the cause of Football.”

While ending their relationship with the Kerala Blasters first team, the Muthoot Group will continue to support the youth of Kerala.

Kerala Blasters FC director Nikhil Bhardwaj said, “Sometimes, some relations enhance the very purpose of their beginning. Our association with Muthoot Pappachan group is one such example. What began as a pure commercial deal, grew into an association and consolidated as a partnership that we will cherish forever. Such partnerships require a deep understanding of each other’s needs and, sometimes, compulsions that arise due to unforeseen situations. Just as Muthoot stood by us for so long, it is our duty to stand by their decision too. A simple thank you will not convey the magnanimity of their contribution to Kerala Blasters. We remain grateful with an assured optimism that this partnership has only taken a pause.”

About Arunava Chaudhuri

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