Staying true to tradition, Paris Saint-Germain’s new 2018-19 home kit by Nike bristles with the historic red and blue cherished by the club’s fans.
Those who flock to the Parc des Princes create one of world football’s most famous atmospheres, characterized by a deafening din on match days, which provided the creative spark for designers to run PSG’s famed vertical red stripe through a speed filter and thus create a visual effect similar to a sound wave.
“The PSG fans are some of the noisiest in Europe and this powerful concept allowed us to do something new with the red stripe. It’s a really fresh and unique approach, but when you look at the kit you instantly recognize PSG,” says Pete Hoppins, Nike Football Apparel Senior Design Director.
Rich in PSG heritage, the result is a kit designed to please to both fans and players alike. “Every time I enter the locker room, discovering my jersey with my name on the back is always a great source of pride. And when I go out on the pitch, I feel the strength of the fans. They push us to surpass ourselves,” says midfielder Marco Verratti.