The Santiago Bernabéu Stadium hosted on Thursday, March 5 the renewal and signing of the sponsorship agreement between Real Madrid and Mahou Cinco Estrellas, which was signed by Florentino Pérez, President of Real Madrid; and Eduardo Petrossi, Mahou San Miguel’s CEO.
The Madrid-based brewery will continue to have a presence at the Santiago Bernabéu through pitchside LED boards and within the stadium’s bars and hospitality suites.
Announcing the renewal at the Bernabéu, Real Madrid president Florentino Pérez said, “What we’re here to present today is the result of a great friendship, which will remain solid as we look to share in the successes to come.”
“It’s an honour for this club to share success with a company that’s over 100 years old, Spanish and Madrid based, a firm that’s family-oriented, a leader in the beer industry and a company that helps to fly the flag for the Spanish brand right across the world.”
Eduardo Petrossi, chief executive of the Mahou San Miguel group, added, “Our commitment to the club and its supporters has always been our priority. We share so many values that this link-up is completely natural, just like the relationship between our brand and sport and the city of Madrid.”