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TV audiences around the world were treated to a feast of goals on Match Day 11 as England hit Panama for six (although not without the Panama recording their first-ever World Cup goal), while Japan and Senegal played out a pulsating 2-2 draw. The biggest TV attraction of the day, however, was Colombia’s 3-0 victory over Poland, which drew very strong viewing figures in both countries. On Match Day 12, Iberian TV audiences grew as Spain and Portugal both ensured qualification to the Round of 16.
Match Day 11: England v. Panama, Japan v. Senegal, Poland v. Colombia
-An average audience of over 13.60 million watched Poland’s second match of the tournament against Colombia on TVP 1 and TVP Sport. This exceeded the live match audience recorded for Poland v. Senegal (11.13 million) which was also broadcast across TVP 1 and TVP Sport. Consequently, this overtook the previous match as the most watched match at a FIFA World Cup since the final of the 1998 FIFA World Cup in France (13.8 million viewers, 40.0% TVR, 78% share). Coverage of the match, which kicked off in prime time (20:00 local time), achieved a combined market share of 75%. Source: TVP
– Live coverage of Poland v. Colombia (kick-off 13:00 local time) aired on Canal Caracol and Canal RCN, delivering a combined TV rating of 24.5% – equivalent to a national audience of 10.87 million. The combined share across the two channels was 82.1%. The majority of viewing was on Caracol, which drew an 18.6% TVR (62.8% share), which was slightly down on the audience for Colombia’s opening match against Japan (20.6% TVR, 66.9% share). In contrast, Canal RCN achieved 5.9% TVR (19.3% share), its highest rating of the tournament so far. Source: Caracol/RCNBBC1’s live coverage of England’s 6-1 victory over Panama kicked off at 13:00 local time and earned a market share of 72.9%, the highest share recorded for any broadcast during 2018. This was also the highest share for any broadcast since the 2014 FIFA World Cup in Brazil (England v. Italy – 75.4%). An average audience of 9.92 million (16.5% of the potential audience) watched the broadcast, and viewing peaked at 14.10 million at 14:36, just after Panama’s first ever goal at a FIFA World Cup. This was the second highest peak for any broadcast in 2018, behind only England v. Tunisia (18.69 million). Source: BARB/BBC
– 20.67 million viewers watched live coverage of Japan v. Senegal on NTV, achieving a 16.7% rating. The match, which kicked off at midnight, attracted 69.9% of all Japanese television viewers at the time. This was the highest share of the tournament in Japan so far. In addition, this was the second highest audience of the tournament so far behind primetime coverage of Japan’s opening match against Colombia (36.62 million viewers, 29.6% rating). Source: Dentsu
Match Day 12: Uruguay v. Russia, Saudi Arabia v. Egypt, Iran v. Portugal, Spain v. Morocco
– 11.56 million viewers (25.9% rating) watched primetime coverage of the Spanish national team’s final group stage match against Morocco on Telecinco, which also featured in-play highlights from Portugal v. Iran. This was the highest audience of the tournament so far, ahead of the opening match against Portugal (10.40 million viewers) and Spain’s second match against Iran (11.48 million viewers). 70.3% of all Spanish television viewers at the time tuned into the match, the highest share of the tournament so far. Source: Mediaset ES
RTP 1 delivered Portugal’s highest ratings of the tournament so far for its live primetime (20:00 local time) coverage of Portugal v. Iran: 3.13 million viewers (32.4% TVR, 71.6% share). This exceeds the audience for Portugal v. Spain 2.79 million (28.9% TVR, 68.2% share) also shown on RTP 1 in prime time and also makes it the largest audience for any broadcast in 2018 so far. Source: EBU
Note: Unless specifically referenced, these figures are preliminary and do not include digital streaming or out-of-home viewing. FIFA’s final audience report, available after the competition, will include audiences from all markets across all match days.
