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We are approaching the final stretch of LaLiga Santander competition and the LaLiga Clash is now picking up pace. 46 international broadcasters in 140 countries are running a quiz to test whether their subscribers are genuine LaLiga fans by answering different questions about matches, mascots, stadiums and much more.
The number of participants and engagement has exceeded all expectations, as many broadcasters have used a number of different platforms, choosing their most effective social media platform based on the type of quiz. Others, on the other hand, have adapted creative assets and redesigned some of the questions in order to make the contest even more appealing to their audiences.
Many networks are using their sports shows as a vehicle to attract audiences and explain, through local talents and celebrities, how to participate and win LaLiga prizes. As a result, a lot of visibility has been generated around the contest!
One good example of this is ESPN Colombia, who announced the winners of the contest on live TV, DSports Argentina, that promoted the campaign through several high profile presenters and ELEVEN SPORTS Poland, who aired an open debate among its celebrity pundits in which they asked the quiz question relating to that matchday, ESPN USA that incorporated graphics and QR codes to increase engagement, and ONE Israel, which included a videotaped question during ad breaks.
Among the social challenges, the “Emoji Challenge” asked participants to submit descriptions of their favourite LaLiga player or match of the week in the most creative way possible, using only emojis. This generated thousands of unique and humorous responses.
Some examples illustrating campaigns that ran in different countries are as follows:
C-MORE Sweden, adapted its creativity and broke the participation record with more than 1,780 comments on a single post. In Vietnam, VTV Cab published the social challenge with a design centred on well-known players such as Benzema or Antoine Griezmann. Others such as ELEVEN Portugal, ESPN Brazil or Setanta, the official sports broadcaster of the Baltic countries, have preferred to continue with the creativity of the campaign, but modifying the copy and adapting texts to their local language.
Another of the challenges in which subscribers were put to the test, and which was very well received, was the “Top 3 Players” challenge. In this particular case fans had to think of current idols or legends who have played in LaLiga Santander at some point in their careers and create a podium choosing their three best players. Answers have included active players such as Joaquín, Pedri, Silva, others from a few years back such as Ronaldinho, Ronaldo Nazario, Messi, Cristiano Ronaldo, Puyol, Iniesta, among others. And surprisingly, some all-time legends also appeared such as: Zidane, Thierry Henry and footballing icons such as Maradona, Di Stéfano and Mágico González.
In the image above we can see the most voted players by fans in Albania, via the DigitAlb accounts. On the Asian continent, StarHub Singapore chose to unify the image of its channel with this campaign and develop more eye-catching posts. ELEVEN Taiwan took advantage of the clash between Real Madrid and Atletico Madrid to focus its “Top 3 Players” question on the derby. Participants had to think of their three favourite players from these two teams. MaxSport Bulgaria, did something similar with ElClasico, receiving more than 1,000 responses. Meanwhile, from Mexico, Sky Sports asked participants to answer three questions in which the answer featured the names of three LaLiga players.
These are just a few of the examples of what LaLiga Clash means to TV broadcasters all around the world. Soon you will be able to see other examples of questions about the competition. Don’t miss a thing by following #LaLigaClash on social media.
