Business of Football

adidas reveals the Home and Away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain which will be worn on the world’s biggest sporting stage: the 2022 FIFA World Cup. adidas saw each federation kit as a canvas for creativity, and an opportunity to capture …

Global sports company PUMA has today unveiled their 2022 national team Away kits. The bold new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team. The new jerseys arrive …

The insurance company Allianz Leben, headquartered in Stuttgart, and the regional chocolate manufacturer Ritter Sport from Waldenbuch are now the main partners and jersey sponsors of VfB Stuttgart’s women’s football team. After the successful competitive start in the WFV Cup, the jersey sponsor of the VfB Stuttgart Women for the …

The German Football Association (DFB) and adidas presented the new home kit for all of the German national teams today, as well as the away kit for the men’s national team. The women’s national team will continue to wear their mint green away shirt. The new home kit is a …

Glasgow Rangers have announced a new, multi-year partnership with EA SPORTS and the largest sports video game franchise in the world, FIFA. The biggest name in football gaming and eSports, this fantastic new arrangement with EA SPORTS will bring multiple benefits to Rangers and their global fan base, not least …

The Wolverhampton Wanderers have unveiled the club’s new Castore-made third kit for the 2022/23 season. The brand new arctic ice strip, bespoke designed by Castore, completes the club’s set of kits for the season, and once again features partners AstroPay and 12 Bet branding. The arctic ice shirts are accompanied …

The fantasy football game Sorare, a partner of the Club, has officially launched the new AS Monaco player cards for the 2022/23 season. The AS Monaco fans have been expecting them like all of the passionate fans of Sorare? The Rouge et Blanc cards for the 2022/23 season have just …

AS Roma have announced a new partnership with Klarna, welcoming them as Official Supplier in the Buy Now Pay Later category. Giallorossi fans have already had the opportunity to take advantage of all the features that have made Klarna a global leader in the field of flexible payments, with the …

Homage to the club colours and simplicity characterise the mood of the new official Virtus Verona kits created by Erreà Sport for the upcoming Lega Pro season. The first match jersey features classic colours, red and blue, and an elegant polo collar with details in both the same colour and …

AC Milan have announced a new partnership with Oro Rosso Milano, Italian saffron producer that is getting ready to launch its brand in the domestic and international market soon. Oro Rosso Milano stands out in the international market for the quality of its product, with bulbs grown in Italy and …