Business of Football

FIFA+ to launch on Hisense connected TVs ahead of 2022 FIFA World Cup in Qatar!

FIFA+ is to launch on Hisense VIDAA-powered devices from this summer onwards, making thousands of free hours of original, live and archive football available directly to fans in their homes. Hisense, an existing Official Sponsor of the FIFA World Cup Qatar 2022™, will make the new platform available on the …

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The 2 mastiffs protagonists of new Hellas Verona home kit my Macron!

Innovating while remaining faithful to the over one-hundred-year-old tradition of one of the most iconic clubs in Italian football, using sophisticated graphics and high-performance fabrics, as well as conveying a message of sustainability and respect for the environment through the use of Eco-Fabric materials. This was Macron and Hellas Verona …

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PUMA & AC Milan announce long-term extension!

Global sports company PUMA and AC Milan have announced a long-term extension of their partnership, which was first established in 2018. PUMA will continue as the Principal Partner of AC Milan, the Global Technical Supplier, and the Official Licensed Partner. AC Milan recently returned to the top of Italian football …

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Paris Saint-Germain unveils Nike-made 2022/23 home jersey!

Paris Saint-Germain has unveiled its new 2022-23 home jersey designed by Nike. As in previous seasons, the jersey will be worn at home matches by all of the club’s teams: men’s and women’s football, youth and handball teams. Not for the first time, the new jersey fuses tradition and modernity, …

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Joma & Atalanta Bergamo launch 2022/23 season home kit!

The sports brand Joma has launched the new official jersey of the first and second kits of Atalanta Bergamo, with which the club will face the 2022/23 season. Both have been made with the latest technology that characterises Joma, always maintaining its hallmarks. The first shirt retains the club’s hallmark …

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Bayern Munich & KONAMI extend Platinum Partnership!

FC Bayern Munich and KONAMI have agreed a long-term extension to their partnership. The Tokyo-based global manufacturer of computer and video games has been a Platinum Partner of the German record champions since 2019. The collaboration provides the developers of the eFootball series with access to all of the club’s …

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Olymp Trade announce Ronaldinho as new brand ambassador!

Olymp Trade, an international trading platform, is excited to launch a collaboration with legendary footballer Ronaldinho and welcome him as their ambassador. Being the epitome of achievement and success, which are rooted in anticipation, instant reaction, and lightning-fast response, he bears all the qualities that also mark a good trader. …

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Macron & SC Heerenveen launch new eco-friendly home shirt ‘Made from the Heart’!

Designing a club’s jersey is always a matter of appealing to the heart, like the particular shape of the water lily petals, symbol of the Dutch Eredivisie team SC Heerenveen. The new ‘Home’ shirt created by Macron, as of last year technical partner of the white and blue team, combines …

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New Bolton Wanderers home kit by Macron on 25th Wanderers Stadium anniversary!

Bolton Wanderers has unveiled its new home kit for the 2022/23 season. The brand new kit – designed by Macron and featuring the logo of the new principal partner, Service My Car – pays homage to the home of the Wanderers. With the 2022/23 season marking 25 years since the …

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