Business of Football

Macron has further expanded its impressive family of technical sponsorships in Italy with the announcement of the new agreement reached with Calcio Padova that begins a four-years partnership starting from the 2020/21 season. This partnership will see the Italian sportswear company supply the team with all the technical products for …

Joma has created a shirt that maintains the hallmarks of Portuguese Primeira Liga FC Paços de Ferreira using for the first shirt the yellow as the main colour shirt, green on the neck and on the horizontal stripe that makes the difference. It highlights the double neck on which it …

Classic design joins forces with the continuous search for new ideas in the 2020/21 Grimsby Town FC kits, created yet again by Erreà Sport, the Club’s technical sponsor. In observance of tradition, the home shirt confirms the traditional pattern of vertical stripes (which this season have been inverted to white …

Sports company PUMA has today unveiled the new AC Milan Home kit to be worn by the men’s, women’s and youth teams for the 2020/21 season. The Home kit is inspired by the elegance and grandeur of the city of Milan, its magnificent structures and its iconic architecture. Milan is …

Days after the presentation of the Home shirt, FC Nantes and Macron have unveiled the new ‘Away’ shirt for the next 2020/21 season. The ‘Away’ is a total black shirt featuring a pattern of embossed tone on tone thin vertical stripes. The V neck is rimmed in yellow, the same …

Eleven Sports will partner with iSportconnect on a new series of the Talking Sport webinar. Talking Sport is dedicated to looking at how the sports business industry tackles the global pandemic and builds for the future. The first series, delivered by Eleven Sports and World Football Summit, addressed the future …

AC Milan has announced the renewal of its sponsorship agreement with world-class airline Emirates until the end of the 2022/23 season. The Emirates logo will remain on the front of shirts for the senior men’s team, youth teams and for the Rossoneri Academy, which has been the case for the …

English Championship side Stoke City FC along with Macron, the international leader in Teamwear for the sportswear sector as well as the long standing technical sponsor of the ‘Potters’, have presented the new ‘Home’ and ‘Away’ kits that will be worn by the team during the up and coming 2020/21 …

Real Sociedad, the historical Basque club that has been the protagonist of an outstanding season in the last Spanish LaLiga, and Macron have presented the new kit “Home” and “Away” that the Donostia-San Sebastian based team will wear them during the 2020/21 season. The shirt “Home” is a V-neck featuring …