Business of Football

New Balance has today announced a landmark global sponsorship deal with European footballing giant FC Porto, cementing its partnership with one of the most the sport’s most prestigious clubs that takes the relationship beyond 10 years. Coinciding with the 130th anniversary of FC Porto, the new deal sees FC Porto …

Uniting against a common cause, UMBRO Brazil have joined forces with Brazilian clubs to raise awareness of Breast Cancer in support of Femama, the Brazilian Federation of Philanthropic Breast Health Support Institutions. Putting aside rivalries on the pitch, Santos, Fluminense, Grêmio, Athletico Paranaense, Sport Recife, Avai and Chapecoense all stand …

Bologna FC 1909 chose the date of the club’s 114th anniversary to present the last of the match kits for the 2023-24 season. The new Third game shirt features the colours red and blue entwined in a high-impact, all-over, optical graphic design. Like the Home and Away shirts, the Third …

Bengaluru FC, on Tuesday, announced an exciting association with India’s first food court on an app, EatSure as the club’s ‘Official Food Delivery Partner’. In addition to curating the dining experience at all home games in Sree Kanteerava Stadium, EatSure, regarded as a category creator in the food delivery space, …

Bengaluru FC, on Tuesday, announced that ARC – Athlete Recovery has entered into a two-year partnership with the club as its ‘Official Recovery Partner’. Founded by Former Karnataka Ranji and International cricketer David Mathias in 2023. The brand has a prestigious list of believers, including KL Rahul who was an …

Chennaiyin FC has announced NueGo, India’s first intercity electric coach service as the club’s Associate Sponsor for the ongoing 2023-24 Indian football season. This partnership stands as a testament to Chennaiyin FC’s commitment to sustainability with NueGo’s electric buses providing the club’s first team with eco-friendly transportation for airport pick-ups, …

Bengaluru FC on Monday announced that XPS Network has entered into a partnership with the club as its ‘Official Performance and Analytics Partner’ for the 2023-24 Indian Super League season. Founded in 2001, XPS Network, by Sideline Sports is one of the world’s leading coaching platforms. A globally recognized software …

Mumbai City FC have announced the renewal of our partnership with Zixa Strong, the brand behind pioneering pain relief products, as the club’s Official Pain Relief Partner until the end of the 2023-24 season. Zixa Strong, from the house of BSE-listed pharmaceutical organisation Jenburkt Pharmaceuticals Ltd, stands at the forefront …

adidas and Arsenal FC have launched the next chapter of their collaboration with Stella McCartney, by revealing the first away kit and travel range for Arsenal Women. The limited-edition range is designed to support Arsenal Women both on and off the pitch and includes a range of structured silhouettes including …