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Bengaluru FC, on Tuesday, announced an exciting association with India’s first food court on an app, EatSure as the club’s ‘Official Food Delivery Partner’. In addition to curating the dining experience at all home games in Sree Kanteerava Stadium, EatSure, regarded as a category creator in the food delivery space, will also have exclusive deals available on its app platform on Bengaluru FC’s match days.
With this partnership, EatSure became the first food-tech player to partner with Bengaluru FC and curate F&B experiences at the stadium with several prominent brands during ISL. To add on to this excitement, EatSure will offer multiple iconic brands such as Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s in the food court experience that it will be curating at the stadium for all home matches. EatSure, with its food-court on an app experience, will also be a one-stop hunger killer for all ISL fans, wherever they watch the match – be it their homes or in the stadium.
“We’re really delighted to have EatSure as our partners for the coming season. Fan experience is something we are constantly trying to improve and a brand like EatSure coming on board will surely go a long way in that aspect. We’re looking forward to a fruitful association,” said Blues’ Director of Football, Darren Caldeira.
Addarsh Barathi, Brand Marketing Head, EatSure, said “We are delighted to announce our partnership with the Bengaluru FC football team, a dynamic squad that embodies the spirit of football—a sport that unites fans and communities across the world. This collaboration not only provides us with a significant platform for engaging with consumers but also enhances our brand visibility and drives consumption, particularly during the upcoming football season when fans come together to support the Blues. We are super excited about this partnership and the opportunities it will bring.”
EatSure customers and The Blues’ Fans will also get a chance to get their hands on match tickets and exclusive merchandise. Launched in 2020, EatSure aims to address customer problems while ordering food and allows users to easily order food from multiple trusted restaurants in a single order, thereby bringing the foodcourt experience to your phone. EatSure is a full-stack player with an omnichannel presence that includes physical food courts in Pune and the EatSure app that has been loved by customers across India with 10 Million + downloads across 80+ Indian cities.
