Business of Football

Northern Macedonia starts the qualification for the UEFA European Championship in Germany 2024 with three new jerseys. The shining sun is the striking core element of the jerseys presented by equipment supplier JAKO and the Football Federation of Macedonia (FFM). The team qualified for the first time at the last …

Erreà and the Kosovo Football Federation (in Albanian, Federata e Futbollit e Kosovës), have unveiled the new national team kits, produced as a result of the Erreà – UEFA agreement under the Kit Assistance Scheme, through which UEFA supports smaller football associations by supplying technical sports gear. With a simple …

Today – as proud partners to ten of the teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand – adidas unveils the away kits for Argentina, Colombia, Germany, Japan, Spain, and Sweden, having already unveiled the eye-catching designs for Costa Rica, Italy and Jamaica earlier …

The partnership between Macron and PAOK Thessaloniki is being consolidated and is destined to reach ‘double figures’ in terms of years together. The agreement that was first signed in the 2015-16 season has just been renewed and the Macron Hero will continue to appear on the Greek club’s black and …

UEFA has announced today that Lidl has signed a multi-year agreement to become an Official Partner of UEFA EURO 2024 and the European Qualifiers to UEFA EURO 2024. A long-time sponsor of various sporting competitions, this is the first time the food retail company headquartered in Germany will partner with …

UEFA is proud to announce that PlayStation has become an official partner of UEFA Women’s Football, starting from the current season, and running until 2025. Expanding its partnership which started in 1997 with the UEFA Champions League, the three-season deal means PlayStation will sponsor the UEFA Women’s Champions League, UEFA …

As part of the association’s 150th anniversary celebrations, the Scottish FA have today released a special edition shirt to commemorate this historic landmark. The Scotland National Team has a rich history stretching back 150 years – from taking to the pitch at Hamilton Crescent for the first ever international football …

FC Bayern Munich and its long-standing partner Allianz have extended their cooperation by another 10 years until 2033. The Munich-based insurance company has been by the German record champions’ side since 2000, most visibly as the naming rights sponsor of the Allianz Arena and the shirt sponsor of the women’s …

With the continued demand and success of historical shirt designs, Chelsea FC has worked with official retro shirt supplier Score Draw to create and launch two new alternative 1990s-inspired designs, complimenting the club’s existing retro shirt range. The Mash Up retro shirt combines three iconic kit designs from the early …

The new home and alternate kits for York United’s 2023 Canadian Premier League season were revealed on Thursday night at an exclusive Season Members kick-off event featuring players and coaches. Iconic brand Carlsberg dons the front of this year’s kits, which both display the club’s blue and green colour scheme. …