Italian kit maker Kappa, distributed in France by the Sport Finance Group, has signed a five year deal with French Ligue 1 side FC Lorient which would kick off on June 1, 2017. Kappa and FC Lorient announced this new partnership of the Italian brand with the football club until …
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As a part of its worldwide activation, Heineken continued its Champion the Trophy campaign in India, as legendary footballer Luis Garcia unveiled the European club football competition’s most coveted prize – the UEFA Champions League Trophy at the Mahalaxmi Race Course in Mumbai today, April 10. Luis Garcia is considered …
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Hisense, one of China’s largest consumer electronics companies, has become an Official Sponsor of the 2018 FIFA World Cup Russia. The company has been number one in Chinese TV market shares for the last 13 years, and its success in China has helped to support the rapid expansion of its …
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What belongs together, comes together again in the 2018/19 season! PUMA and five-time German Bundesliga champions Borussia Mönchengladbach have announced their new, long-term partnership yesterday, April 3. As of July 1, 2018, the sports brand will be the official technical supplier of the long-established club from the Lower Rhine region …
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Swiss avant garde watchmaker TAG Heuer has become the Official Timekeeper and Official Watch for the Chinese Football Association organised Chinese Super League (CSL) witnessing every excitement of the game, igniting the big green, and passing on the pioneering spirit of #DontCrackUnderPressure to young footballers. This is an unprecedented partnership. …
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FIFA and the Local Organising Committee (LOC) of the 2017 FIFA U-17 World Cup in India conducted a workshop for the Commercial Affiliates of the tournament. The presentation was run by FIFA and LOC members of the marketing delegation, who had travelled to each of the venues for a detailed …
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Hero MotoCorp has signed up as a National Supporter for the 2017 FIFA U-17 World Cup in India which will be held across 6 host cities between 6-28 October this year. Headquartered in India, Hero MotoCorp is the world’s largest two-wheeler manufacturer and has had a long-standing association with various disciplines of …
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Today the Asian Football Confederation (AFC) as the Asian football governing body and Allianz, the international financial services company, announced a multi-year pan-regional partnership. The exclusive category partnership will see Allianz become the official sponsor for the AFC’s most established club tournaments – including the AFC Champions League, the AFC …
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German sportswear giants adidas earlier today, February 21 announced its association with the 2017 FIFA Under-17 football World Cup ‘Local Organising Committee’ to come on-board as the exclusive performance partner for the Mission XI Million programme that was recently flagged off by Sports Minister Vijay Goel and All India Football …
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Kolkata giants East Bengal Club today at a press conference introduced Shyam Steel as the clubs new co-sponsor with the deal having a one year duration. East Bengal Club general secretary Kalyan Majumdar welcomed Shyam Steel as the clubs new co-sponsor and member of the East Bengal family. He wished …
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Arunava about Football A look at football & the world through my eyes!