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LALIGA continues to magnify its innovative strategic vision, “The Power of Our Fútbol” expanding global. This overarching concept, which spans different continents, underscores the collective strength and transformative capacity of LALIGA, underlining its capability to drive positive change through the universal language of football. Echoing the powerful refrain, “Together we are stronger,” the concept encapsulates the boundless potential within each individual across the LALIGA ecosystem.
Springing forth as integral elements of the overarching positioning launched by LALIGA in July, three activations in Asia and the United Kingdom stood as poignant demonstrations of LALIGA’s unswerving commitment to uniting communities, fostering resilience, and catalyzing progress through the beautiful game.
The vibrant event at SP SPORTS PARK in Malaysia drew a distinguished audience, including the esteemed presence of Santiago Lozano, the Chargé d’Affaires of Spain in Malaysia, and Rafel Contreras, vice-president of Cádiz CF who connected virtually to the event. This event marked the start of the season, a celebration of LALIGA’s shared ethos. The event unveiled plans for the new season, for the forthcoming third edition of LALIGA Youth Tournament in 2023, and a significant highlight was the grand unveiling of the LALIGA Mural Wall, a collaborative masterpiece by LALIGA and artist group Project ZeroSix, symbolizing the LALIGA Second Chance project for Southeast Asia.
The impact extended to Nonthaburi Province, Thailand, where LALIGA undertook the revitalization of the Wat Pramai Yikawat School (Sansawat Wittayakhan) Koh Kret. Collaborating with renowned street artist ‘Muay’ Piyasak Keawsa, LALIGA transformed the school’s futsal field, creating a rejuvenated space for the community following years of flood-related challenges. This initiative seamlessly aligned with LALIGA’s commitment to support the school’s drive to renovate its canteen, serving as a testament to the resilience and inspiration catalyzed by the sport of football.
Expanding the horizon of the concept´s influence to the United Kingdom, LALIGA proudly announced its pioneering agreement with as the official front-of-shirt partner of Welsh side Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Football Club (CPD Llanfairpwll FC) starting from the 2023/24 season.
As a result, LALIGA’s iconic ‘LL’ logo now graces the front of the Club’s home and away shirts. This momentous collaboration not only fortifies LALIGA’s global footprint but also empowers the Welsh club to prominently display the emblem embodying the rich legacy of Spanish football.
Ángel Fernández, Head of Global Brand & Strategy at LALIGA, “The Power of All’ campaign seamlessly encapsulates the essence of our strategic pivot, THE POWER OF OUR FÚTBOL.’ These activations are tangible embodiments of unity, positive transformation, and the inspiration ignited by football. Whether it’s forging connections in Asia, revitalizing communities in Thailand, or pioneering innovative alliances in the UK, these initiatives echo the unwavering spirit of LALIGA. Together, we stand united, championing the transformative might of our sport.”
