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Shot entirely on the streets of Fulham, and starring players Fulham FC Men’s and Women’s teams, fans and members of the local community, the launch film celebrates the new shirt and its role in the Club’s enduring connection with our neighbourhood.
The new Fulham FC Home Shirt provides a twist on the traditional famous white Fulham jersey to deliver a fresh look.
The 2023/24 season will see the team taking to the pitch with a striking black shoulder design, paired with the iconic adidas three stripes piping in alternate red and white colour ways.
Whilst resolutely forward-looking as a Club since 1879, heritage is still proudly recognised within the shirt’s design, with the Club’s famous ‘London’s Original Football Club’ mark displayed at the neck on the reverse of the jersey.
Completing the modern classic style, the 2023/24 shirt is paired with black shorts – with the red and white three stripe piping continuing down the sides – and an all-black sock.
The 2023/24 season will see Fulham FC sport a collection of new adidas Home, Away and Third Kits.
All adult jerseys will feature the Club’s new Principal Partner SBOTOP on the front of the shirt, which will be worn by the Men’s First Team.
The Club’s new Family Partner, Royal Caribbean International, is welcomed onto the front of all 2023/24 Junior Kits and all of Fulham’s Academy sides, as well as featured on the reverse of the Fulham FC Women’s shirt.
Supporters will be able to personalise their 2023/24 Kits by adding official Premier League patches, names and numbers to their strips – with a brand new design introduced for the upcoming season.
Also new for 2023/24 is the introduction of Fulham FC’s very own bespoke name and number font. Featuring the Club crest within the number, this set will be worn by Fulham FC Women as well as by the Men’s First Team in cup competitions.
