PARCOS has partnered with ISL side NorthEast United FC which is owned by Bollywood star John Abraham. To honour this association, Parcos organized an exclusive meet & greet in association with NorthEast United FC at the City Center Mall in Guwahati on January 21, 2023.
As the team that represents the football frenzy, The Highlanders – as NorthEast United FC are called, have a huge fan following.
The meet & greet took place at an innovative, immersive installation that was created by PARCOS specially to bring this association alive. The installation encouraged mall goers & football fans to score a goal and win a special ‘Parcos Golden Ticket’ which gives mall goers exciting offers at the PARCOS store.
Five marquee players from NorthEast United FC were present to hand out autographed Polaroids as a wonderful remembrance to few lucky fans.
The players who were present at the meet & greet were
- Parthib Sundar Gogoi
- Mirshad Michu
- Gaurav Bora
- Imran Khan
- Aaron Evans Michael
Defender Aaron Evans said, “It was heartwarming to meet the fans from different age groups. Their love and support really came from the heart.”
Goalkeeper Mirshad Michu said, “Nothing makes me happier than meeting young fans. I hope we can inspire these young folks to follow their football dreams.”
Defender Gaurav Bora said, “Meeting the fans in Guwahati really renewed our passion and motivation.”
PARCOS is a dominant leader in the luxury beauty category with a vast range of luxury fragrance brands, most of which have specific lines that fit the category of ‘Sporty’ fragrances, which have more citrus, aquatic, refreshing and light notes. Sports plays a vital role in India and football has gained tremendous popularity over the years. Football players are great influencers and are a perfect association for us, keeping in mind our range of fragrances which is such an integral part of feeling fresh and positive before, during and after the game.
“We are thrilled to partner with PARCOS, a leader in the luxury beauty industry. Smelling nice and fresh after training is always of great importance, so this is a great fit for us as an organization as well as for the players, who are extremely excited about it too. Looking forward to a fresh season ahead,” said NorthEast United FC owner John Abraham.
“As leaders in the luxury beauty industry we at PARCOS are always looking at unique associations with organizations across diverse industries and platforms who we can partner with. This is a first-of-its-kind association for us in the Sports category and we are elated to partner with NEUFC for their upcoming ISL season,” says Biju Antony, CEO & Executive Director, Baccarose Perfumes & Beauty Products Pvt. Ltd.