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Participants praise impact of AFC MAs and RAs General Secretaries’ Conference 2022!

The AFC Member Associations (MAs) and Regional Associations (RAs) General Secretaries’ Conference 2022 successfully concluded today, January 15 completing three days of knowledge-sharing and collaboration among Asia’s senior football leaders.

Industry specialists from Asia and beyond delivered valuable insights on a range of topics on the final day of the landmark Conference, which drew praise from the General Secretaries across the Asian football family.

Ulugbek Karimov, Central Asian Football Association General Secretary said: “The Conference was an invaluable exercise in benchmarking ourselves against the current best practices in the global football industry, and the knowledge shared throughout the last three days has provided us with a clearer picture of the challenges and opportunities before us.

“I am sure that this experience has benefitted all who attended, and I look forward to meeting again at future events as Asian football continues its growth.”

Samar Nassar, Jordan Football Association General Secretary also reflected on the success of the Conference, and joined in the chorus of praise from participants, adding: “Not only did the Conference deliver valuable insights from a range of experts within the industry, but it also presented General Secretaries with the rare opportunity to work together and learn from each other.

“Ultimately, through this Conference we have forged a sense of partnership and established a stronger support system and I applaud the AFC for their initiative in organising what has been a highly worthwhile undertaking.”

Saturday’s presentations were the culmination of three days of knowledge-sharing, all aimed at further equipping Asia’s senior football leaders with the information and insights required to push the game forward in the world’s largest Continent, as well as reinforcing the already-strong ties between its key stakeholders.

Saudi Arabian Football Federation (SAFF) General Secretary Ibrahim S. Alkassim set the tone for the final day’s programme, delivering a presentation on the innovative National Football Vision of Saudi Arabia.

Participants also gained important insights from Jürgen Griesbeck, the co-founder of Common Goal, who outlined the power of football in driving meaningful change among marginalised communities.

Marketing consultant and former Head of Marketing and Communications at the Irish Football Association, Geoff Wilson, then detailed the benefits MAs and RAs can derive from improved marketing and branding, before AFC Deputy General Secretary – Football, Shin Man Gil addressed participants on the future of the AFC’s competitions and events.

Addressing the Conference in his closing remarks, AFC General Secretary Dato’ Windsor John outlined the significance of the Conference whilst at the same time, also expressed the AFC’s appreciation to all the participants, guest speakers as well as this year’s hosts SAFF for their warm reception.

He said: “2022 will be a historic year for Asian football but at the same time, it is crucial that we use this strong momentum as the catalyst for even greater development in the coming years and it is Conferences, such as these, that will enable us to grow stronger together as one Asian football family.

“I want to express the AFC’s heartfelt gratitude to all our guest speakers for sharing their time and valuable contributions and a special AFC thank you must also go to our dear friends from the Saudi Arabian Football Federation for their generous and warm hospitality.”

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