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The Sparkasse Freiburg-Nördlicher Breisgau has supported German Bundesliga side SC Freiburg as a sponsor for many years. The cooperation will be intensified, the Sparkasse will in future be the official finance partner of SC Freiburg.
Marcel Thimm, Chairman of the Board of Management of Sparkasse and Oliver Leki, Board Member for Finance, Organization and Marketing at SC Freiburg, announced this to the public. “Social responsibility and sustainability also play an increasingly important role in sport. And vice versa, sport is a cornerstone of society. Sports clubs also stand for education, the environment and social cohesion. SC Freiburg is a prime example. Because we share these goals, we as the Sparkasse have been sponsoring the SC for many years,” said Marcel Thimm.
“The Sparkasse has been a reliable and valued partner for us for many years, who is firmly rooted in the city and the region,” emphasizes SC board member Leki and adds, “We are pleased about the continuity of this cooperation and that we are together move into the new stadium and create added value for our fans with the expansion of the partnership.”
Common values
“A sense of responsibility and sustainability are strong values that we have in common with the sports club,” emphasizes Thimm. “Sport makes you strong and creates community in the region. As a regional financial institution with a clear social mandate, we have been forming a strong team with the SC for years when it comes to regional responsibility and we tackle it together.” It was important to promote young talent from the start. In addition to the more effective sponsorship in the professional sector for men and women, the Sparkasse supports the Freiburg football school and the Füchsleclub. Many joint campaigns stand for the close and long-term cooperation, starting with regular autograph sessions with SC players in the Sparkasse rooms, through appearances by the foxes at the Bambini run on the ZMF site, to joint ranks in Corona times Support for the Freiburg cultural scene through the livestream and video platforms infreiburgzuhause.de.
In 2017 the sponsorship partnership was intensified and at the same time received a publicly visible figurehead: the south stand in the Black Forest Stadium has since been called the “Sparkassen-Tribüne”. This was realized with the participation of the Sparkassen Hochschwarzwald, Markgräflerland and Staufen-Breisach as well as the Sparkassenversicherung and LBS.
From sponsor to financial partner
“With the move to the new stadium at Wolfswinkel, we are moving even closer together. We are now the official finance partner of SC Freiburg,” said Thimm. This not only includes the numerous sponsoring activities, but also, of course, various financial services.
Smart payment system for the new stadium
Fans and stadium visitors will also benefit directly from the intensified partnership in the future: “We are providing convenient cashless and contactless payment options across the board in the new stadium, from the fan shop to the ticket counter to the sausage stand,” says Thimm. “In future, the long red and the half-time drink can be paid for quickly and conveniently by card or smartphone on Sparkasse devices – maybe the queues will be a little shorter then,” Thimm adds with a wink. The smart payment system is based on the latest and most secure NFC technology.
New credit card
Another innovation from autumn: The Sparkasse Freiburg-Nördlicher Breisgau is launching its own SC credit card. The card for savings bank customers has an attractive SC motif and of course offers much more than just positive identification with one’s own club: “Compared to the classic savings bank credit card, users can enjoy many attractive advantages and special offers,” announced Thimm.
