New international marketing opportunities for the clubs: From the coming season, virtual advertising can be used regularly in live international broadcasts of Bundesliga and Bundesliga 2 matches. Spectators and TV viewers in German-speaking countries will not notice any changes, but existing physical advertising boards will be able to be altered …
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The DFL Deutsche Fußball Liga today released the exact schedule for the remaining Bundesliga and Bundesliga 2 matches from the 28th matchday until the end of the season. Due to the statutory public holiday on Good Friday (March 30, 2018) and the rights situation, the televised Bundesliga match that would …
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Effective August 1 2018, Peter Leible will take over the role of Head of Global Audiovisual Rights at Bundesliga International in Frankfurt. Leible has currently been managing the DFL subsidiary’s office in Singapore for six years. His successor is Kevin Sim, who on April 15 will take over from Leible …
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The DFL (German Football Association) subsidiary Bundesliga International and the sports betting company Tipico have concluded a sponsoring agreement with a duration up to the season 2020/21. The contract on behalf of the German Football League includes three different components and already starts in January 2018. From now on Tipico …
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As an innovation leader in the field of sport, DFL Deutsche Fußball Liga is launching an international platform for technological progress and innovation. The slogan of the inaugural SportsInnovation event, which will be held May 8-9, 2018 in conjunction with Messe Düsseldorf, is „Meet the Future of Sport“. The first …
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Over 1,700 matches in the Bundesliga and the Bundesliga 2, an impressive 442 goals in German football’s top two tiers, and almost 700 international caps between them: with a “team” of outstanding figures from the Bundesliga’s history, the Bundesliga is taking the next steps in its journey of internationalisation. As …
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The DFL (Deutsche Fussball Liga) has announced the exact times and dates for the Bundesliga and Bundesliga 2 Matchdays through until the end of September 2017. In the Bundesliga, dates and times until Matchday 6 have been announced; in Bundesliga 2, dates and times to Matchday 8 have been announced, …
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During the state visit in Berlin, German Chancellor Angela Merkel and Chinese President Xi Jinping were special guests at a football match between a Chinese and a German U-12 team at the Auf Dem Wurfplatz stadium. DFL president Dr. Reinhard Rauball, DFL CEO Christian Seifert, DFB president Reinhard Grindel, DFB …
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The German Bundesliga will be entering the 2017/18 season with a new brand look! The Bundesliga logo, which has been in use since 2003, will be modified slightly particularly to accommodate digitisation requirements. Thw 2.Bundesliga will be gaining a logo of its own to position it more clearly in its …
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DFL Deutsche Fußball Liga GmbH is entering the future with Christian Seifert at the helm to continue the successful development of German professional football in the years ahead. The supervisory board of the DFL has come to an agreement with Seifert, who has held the position of CEO since 2005, …
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