Liverpool FC has expanded its current partnership with Sorare, the player-owned fantasy sports game, making it an official global partner of the Reds. Liverpool FC first joined forces with Sorare last year, launching digital cards of first-team players – including Trent Alexander-Arnold and Virgil van Dijk – on Sorare’s platform. …
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UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, today announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is …
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More than a year has passed since VfL Wolfsburg launched their own start-up initiative in order to support up-and-coming companies entering the market with smart, innovative ideas for the future. The Green-and-Whites can now welcome a new member to the fold in sports technology company iotis GmbH, who have entered …
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Manchester City have announced an extension of their domestic partnership with Inspiresport for the provision of school and youth group tours. The new agreement will take the partnership between the club and Inspiresport into a tenth year following its commencement in 2016. During that time, more than 200 groups have …
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Atlético de Madrid and LEYU SPORTS, a leading sports data & entertainment company in Asia, have signed a partnership agreement. LEYU SPORTS will be the club’s Official Regional Partner in Asia until June 2026. As a leader in the field of sports and entertainment in Asia, LEYU SPORTS is a …
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Tottenham Hotspur have announced Science in Sport (SiS) as the Club’s first Official Performance Solutions Partner, working closely with the Nutrition and Sports Science teams for the next four seasons. SiS have already played a part in shaping the Men’s First Team’s preparation for the upcoming campaign, with its range …
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Together for a sustainable future! Bundesliga side RB Leipzig and environmental service provider PreZero have started a new partnership in order to take responsibility together and to take waste management and resource awareness to the next level in the Bundesliga. PreZero will become the ‘official supplier’ for the Red Bulls …
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Major League Soccer have announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an Official Partner of MLS. With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-MLS partnership forges a deeper connection with fans, and fuels League …
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Only last week, the two season long relationship between East Bengal Club and Shree Cement ended on a sour note with Shree Cement returning the sporting rights to the club. Shree Cement explained the step in a press release, “Shree Cement Limited (SCL) has now decided to terminate its sporting …
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As XtraTime reports, Kolkata giants East Bengal Club are looking to seal new partnership soon after the end of their relationship with Shree Cement.
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