Tag Archives: Partnership

VfL Wolfsburg is expanding its offering to younger target audiences as it begins a partnership with American company FlipFam. The startup, with cofounders from San Francisco and Germany, has established itself in the fan engagement sector with its smartphone app of the same name. The tool follows the so-called “play-to-earn” …

FC Bayern Munich has signed a multi-year cooperation agreement with the global financial technology platform Adyen. As the exclusive payment solution partner, Adyen will handle the club’s payment processing on all sales channels. Andreas Jung, FC Bayern board member for marketing: “We are delighted that, with Adyen as an official …

The Premier League has announced a four-year licence with Sorare, the global sports entertainment company. The agreement will allow Sorare to release digital cards of players from all 20 Premier League clubs as part of its free-to-play online fantasy football game and will provide fans with another way to connect …

Chennaiyin FC have announced India’s largest storytelling platform Humans of Bombay as their official storytelling partner for the on-going 2022-23 season. Through a year-long deal, the two-time Indian Super League champions and Humans of Bombay will work together in bringing out unknown fascinating stories of its champion players, coaches and …

Manchester City and Playermaker have today announced the launch of CITYPLAY. CITYPLAY combines Playermaker’s smart wearable football tracker – currently used within Man City’s Academy to drive insight and provide analysis – with educational and training content from the Club, providing an opportunity for players to learn from and understand …

FIFA has announced that Calm – the #1 app for sleep, meditation and relaxation – will be the ‘Official Mindfulness and Meditation Product’ of the 2022 FIFA World Cup, 2023 FIFA Women’s World Cup and 2023 FIFAe Nations Cup. Calm and FIFA join forces to bring tools to support mental …

Earlier this year, AS Roma welcomed Enovation Consulting as an advisor as it began the process of developing a robust sustainability project. The Anglo-Italian, UK-based sustainability in sport agency was appointed for its experience in delivering bespoke and data driven sustainability strategies within the sports sector. Clients include Williams Racing, …

TOCA Football (TOCA), the world’s leading tech-enabled soccer experience company and largest operator of indoor training centers in North America, have announced a historic 10-year partnership with Major League Soccer (MLS) aimed at growing the sport and developing future players in North America. As part of this groundbreaking deal, MLS …

Juventus FC have announced its partnership with Pact Capital, a leading company in the carbon solutions sector. Juventus is aware of its role both in the world of football, as a club, and of the responsibilities and influence of its actions on the environment, as a company. Conscious of this …

FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the 2022 FIFA World Cup – Qatar. Globant will be the Global Platform Supporter of FIFA+, the game-changing digital destination launched …